Marketing Lead - FMCG Food Business With Strong Heritage & Legacy

Our Client:

A well-established FMCG Food Business with decades of heritage in Southeast Asia, having grown from a single-market operation into a trusted household name across multiple countries.

Built on a legacy of consistent quality and reliability, it has played a pivotal role in shaping the category in the region.

Our Role:

The Marketing Lead will drive a team to develop Brand, Category, Consumer, Customer and other business building strategies based on insights to ensure that brands sustain and initiate its relevance to current and future consumers to create added business value to the organization.

You will be responsible for:

• Develops & executes short, medium and long-term marketing plans, programs, promotions and campaigns based on opportunities, industry trends and market insights
• Leads brands and product segments positioning based on opportunities, industry trends and market insights.
• Develops & executes comprehensive brand strategies to enhance brand awareness, engagement & loyalty
• Develops both Long and Short-term Brand, Pack and Pricing strategies
• Leads the development of Brand Portfolio and Product Development strategies
• Oversees the brand Public Relations & also Corporate Communications the development of Portfolio and Product Segmentation strategies
• Works with the Finance Team to prepare A&P budget aligned with the commercial strategies
• Monitors spending of the overall Marketing A&P budget to ensure that there will be no over spending

Our Ideal Talent:

• Exceptional experience in marketing leadership roles within FMCG with a strong preference for Food Or Beverage Category exposure
• Direct experience working with creative agencies, designers & other external parties
• Innovative marketing experience with a strong strategic mindset

If you are interested in the role, please apply with your updated resume. While we appreciate each and every applicant, due to the high volume anticipated, only shortlisted candidates will be informed. If the role does not match your profile, feel free to refer the role to your professional peers or friends.

Karrie Wong

Regional Associate Consultant, FMCG & Healthcare

Registration No: R25159372