Marketing Executive

Role Purpose 

The Marketing Executive will support the planning and execution of marketing activities across digital, social media, and retail channels. The role is responsible for customer management and acquisition. On a brand level, the responsibilities include driving brand visibility, campaign execution, content creation, and outlet- marketing initiatives on offsite and onsite stores.  

Key Responsibilities 

• Support marketing plans, advertising activities, direct marketing, and online/offline campaigns to attract and retain customers.  
• Plan, execute, and monitor and evaluate digital marketing campaigns across social media, search, email, and other online and offline channels.  
• Work closely with digital and content team on developing marketing content, which includes social media posts, short videos, blog/article content, campaign copy, and basic visual materials.  
• Review campaign performance, identify areas for improvement, and recommend practical solutions within budget.  
• Drive partnership initiatives to grow market presence of business.  
• Conduct market and competitor research to support campaign planning and customer targeting.  
• Analyse marketing data and prepare basic reports on campaign performance, audience engagement, and market trends.  
• Support marketing activities both offline and online, including in-store promotional materials, visual branding, and campaign execution.  
• Custodian of Customer Experience & Complaint Management.  
• Coordinate with teams, including IT, Operations, Sales, and external vendors, to ensure smooth execution.  

Requirements 

• Minimum 2–3 years of experience in marketing, digital marketing, social media, or campaign execution.  
• Experience in retail, consumer services, or outlet-based business will be preferred.  
• Good understanding of digital marketing channels, social media platforms, and basic campaign performance tracking.  
• Experience in customer management preferred.  
• Familiar with tools such as Meta Business Suite, Google Analytics, Canva, CapCut, CRM tools, email marketing tools, or similar platforms.  
• Able to write and proofread marketing copy for digital and print materials.  
• Basic understanding of market research, customer segmentation, and marketing data analysis.  
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.  
• Creative, commercially aware, and comfortable working in a fast-paced operational environment.  
• Good communication skills and able to coordinate with internal teams and vendors.  
• Diploma or Degree in Marketing, Business, Communications, or a related field preferred.