Marketing Executive
Location: Boon Lay, West Region
Employment Type: Full-Time
Salary Range: $3,000 – $4,000
Availability: Immediate
Role Overview
The Marketing Executive supports the planning and execution of marketing initiatives to strengthen brand presence and drive business growth across our logistics and supply-chain services. Working closely with managers across departments, this role helps deliver consistent messaging, execute campaigns, and support commercial objectives across multiple channels.
The ideal candidate is organised, hands-on, and comfortable operating in a B2B environment, with a strong interest in digital marketing, content, and data-driven decision-making.
Key Responsibilities
Marketing Planning & Execution
- Support department managers in executing the annual marketing plan and campaign calendar
- Execute marketing initiatives to enhance brand positioning across services and markets
- Ensure consistent messaging across all marketing touchpoints
Digital & Campaign Marketing
- Assist in planning, executing, and monitoring digital marketing campaigns across:
- Search engines
- Social media advertising
- Email marketing
- Content marketing
- Identify target audiences and suitable digital channels to support business objectives
- Track campaign performance, analyse results, and recommend optimisation opportunities
Event Marketing
- Support the co-planning and co-execution of marketing events, including logistics webinars, customer briefings, and industry-related sessions
- Coordinate with internal teams and external partners to ensure smooth event delivery
- Assist with event-related marketing materials and post-event follow-ups
Content & Communications
- Write, edit, and proofread marketing materials in English, including:
- Website content
- Marketing collaterals
- Email campaigns
- Social media content
- Coordinate with internal teams and vendors to ensure accuracy and clarity of messaging
Partnerships & Brand Initiatives
- Assist in responding to partnership and collaboration enquiries in a timely manner
- Support outreach, coordination, and execution of collaborations, sponsorships, and brand initiatives
- Track deliverables and outcomes from partnerships and campaigns
Market Research & Reporting
- Monitor industry trends, customer behaviour, and competitor activities
- Collect and analyse marketing and campaign data
- Prepare basic reports and insights to support decision-making
Inside Sales Support (Commission-Based)
- Handle inbound leads generated from marketing campaigns, website enquiries, and digital channels
- Qualify leads and coordinate with department managers for follow-ups and conversions
- Prepare basic quotations or sales support materials in coordination with Sales and Operations
- Maintain accurate lead and activity records in the CRM system
Requirements
- Diploma or Degree in Marketing, Business Management, Communications, or related disciplines
- 2–4 years of relevant marketing experience, preferably in B2B, logistics, industrial, automotive, retail, or lifestyle sectors
- Proficient in English (written and spoken); additional languages are an advantage
- Familiarity with:
- MS Office
- Meta Business Manager and Google Business platforms
- Google Ads / AdWords
- Social media management tools
- Email marketing platforms
- Detail-oriented, organised, resourceful, and adaptable
- Comfortable working cross-functionally with sales and operations teams
