Marketing Executive – Startup AI Product

Job Description:

We are an AI-driven technology company preparing to launch a new AI product. We are looking for a proactive and hands-on Marketing Executive to support marketing campaigns, product launch activities, content creation, digital marketing and business development support.

This role is suitable for candidates who are interested in AI products, digital marketing, advertising technology, academic-related products, startup growth and product marketing. Fresh graduates are welcome to apply.

Key Responsibilities:

1. Support marketing campaigns for product launch, brand awareness and user acquisition.
2. Assist in managing digital marketing activities, including social media, paid ads, email marketing and content updates.
3. Prepare marketing content, campaign materials, social media posts and promotional copy.
4. Support market research, competitor research and customer insight gathering.
5. Assist in campaign tracking, reporting and marketing performance analysis.
6. Support business development activities, including lead research, customer outreach, partnership coordination and follow-up.
7. Assist in preparing academic-related marketing content, learning product materials and user communication materials.
8. Work closely with internal teams to ensure marketing activities are aligned with product and business goals.
9. Assist with ad hoc marketing, administrative and project coordination tasks as assigned.

Requirements:

1. Degree in Marketing, Business, Communications, Digital Marketing, Mass Communication or related disciplines.
2. Fresh graduates are welcome to apply.
3. Understanding of social media, digital marketing, paid ads, content marketing or customer engagement.
4. Interest in AI tools, AdTech, academic-related products, digital products, startup growth and business development.
5. Good written and verbal communication skills.
6. Able to work independently, learn quickly and manage multiple tasks.
7. Positive attitude, strong execution ability and attention to detail.
8. Comfortable working in a fast-moving startup environment.

Preferred Skills:

Experience or exposure to Meta Ads, Google Ads, TikTok Ads, Canva, CRM tools, email marketing tools, content creation or campaign reporting will be an advantage.

Experience in product launch, SaaS products, AI products, academic-related products, learning products or digital advertising will be a plus.