Marketing Executive

Overview

The School of Robotics (SOR) inspires children aged 416 to explore STEM through hands-on robotics, coding, and engineering programs. Were hiring a Marketing Executive to create engaging content, run social media campaigns, and manage influencer collaborations. If youre creative, passionate about storytelling, and love working in a fast-paced environment, come join our team!

Key Responsibilities:

1. Social Media & Content Management

Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, Rednote ).

Assist in brainstorming and executing end-to-end social media campaigns, while monitoring performance and reporting on key metrics.

2. Digital Advertising & Promotion

Support the setup, tracking, and optimization of Google Ads and Meta Ads campaigns.

Monitor key campaign metrics and contribute to performance reports.

3. Design & Multimedia Production

Develop marketing materials such as brochures, flyers, certificates, social media graphics, and event banners.

Assist in planning and producing video content for student testimonials, course highlights, and event recaps.

Organize and manage a content library of photos and videos.

4. Website & Content Updates

Regularly update website content to ensure accuracy and alignment with current programs and events.

Write and update SEO-optimised website content to improve search visibility and support marketing goals.

5. Influencer & Community Outreach

Research and reach out to relevant influencers, parent bloggers, and local KOLs to promote SOR programs.

Manage influencer collaborations, including scheduling posts, ensuring content aligns with our brand voice, and tracking deliverables.

Monitor and compile performance metrics (e.g. reach, engagement, conversions) into regular reports to evaluate campaign effectiveness and inform future collaborations.

6. Event Coverage & Visual Content Creation

Support event coverage through photography and videography, ensuring high-quality visual content for social media, website, and promotional materials.

7. Media & Public Relations Support

Support in liaising with magazines, media outlets, and news agencies for publicity opportunities and coverage coordination.

8. Administrative & Coordination Tasks

Work with trainers to update trainer profiles and marketing materials.

Provide support for any ad hoc tasks assigned by the marketing or management team to ensure smooth operations.

Requirements:

Diploma or Degree in Marketing, Communications, Business, or a related field.

At least 1 year of relevant experience in marketing, social media, or content creation. (Fresh grads with strong portfolios/interests are welcome.)

Proficient in social media platforms and basic design tools (e.g., Canva). Proficiency in Adobe Premiere Pro is preferred.

Strong written and verbal communication skills in English (Chinese proficiency is a bonus).

Strong interest in photography and videography; familiarity with DSLR camera operations is preferred.

Passionate, creative, detail-oriented, and highly organized.

Able to work independently and collaboratively in a fast-paced environment.

What We Offer:

A vibrant and supportive work environment in the education industry.

Opportunities for skill development in social media, digital marketing, photography, videography, and branding.

Room to grow and take on more responsibility as part of a fast-growing organization.

At SOR, we are dedicated to creating an inclusive and diverse work environment. We are an equal opportunity employer and strongly encourage qualified candidates from all backgrounds and experiences to apply. Join our team and contribute to making learning an engaging and enriching journey for children.