Marketing Executive, Performance Marketing

Company Background

GWS Living Art is a Singapore-based urban greentech company specialising in innovative green solutions, including green walls, green roofs and urban greening projects. We work with businesses, organisations and communities to create greener and more sustainable spaces through a combination of design, technology and nature.

Vidacity is a sustainability innovation hub and living lab that brings together startups, businesses and the community to accelerate innovation and tackle sustainability challenges. Through its ecosystem, programmes and engagements, Vidacity supports businesses and organisations in exploring sustainable solutions and creating meaningful impact.

As sister companies within the sustainability ecosystem, GWS Living Art and Vidacity collaborate with businesses, industry partners, startups and other stakeholders to advance sustainability and create positive environmental and social impact.

Brief Description

At GWS Living Art and Vidacity, we believe great marketing goes beyond visibility - it is about creating meaningful experiences that connect people, businesses and communities with sustainability.

As a Marketing Executive within the Performance Marketing division of the Marketing team, you will be responsible for executing and optimising digital campaigns, analysing performance data and driving measurable growth through data-driven strategies. You will work across both GWS Living Art and Vidacity, supporting campaigns, events, services and initiatives that reach both B2B and community audiences.

The ideal candidate is a data-driven and strategic thinker with hands-on experience in digital marketing, campaign management and lead generation, together with an interest in sustainability and innovation.

Scope of Work

As a Marketing Executive, you will be part of the Performance Marketing division of the Marketing team and be expected to:

Campaign Management

• Plan, execute and optimise performance marketing campaigns for assigned events, services and initiatives across various digital channels, including social media, search engines, email and digital advertising platforms.
• Collaborate with the marketing team to develop compelling ad creatives, landing pages and supporting offline marketing assets.
• Manage and allocate marketing budgets effectively to achieve campaign objectives and optimise return on investment (ROI).
• Coordinate with internal teams and external partners to ensure campaigns are delivered effectively and on schedule.

Data Analysis & Reporting

• Monitor and analyse key performance metrics across digital and offline channels, including website traffic, social media, advertising campaigns, CTR, CPC, CPA, conversion rates and ROI.
• Track campaign performance and identify opportunities for improvement.
• Prepare regular performance reports and provide actionable insights to stakeholders.
• Use data and customer insights to support marketing and campaign decisions.

Lead Generation

• Develop and implement strategies to generate and nurture leads through various digital channels.
• Support B2B lead generation initiatives for GWS Living Art and Vidacity, targeting businesses, organisations, partners and other relevant stakeholders.
• Track and optimise lead generation funnels to improve conversion rates and customer acquisition.
• Work with relevant teams to ensure marketing leads are effectively followed up and nurtured.

Engagement & Conversion

• Create and manage campaigns and content that drive engagement across digital platforms.
• Monitor engagement and conversion metrics and identify opportunities to improve campaign effectiveness.
• Develop strategies to increase traffic, engagement, conversions and customer acquisition.

Strategy Development & Market Research

• Develop and implement data-driven strategies to increase brand awareness, traffic, conversions and customer acquisition.
• Identify and target key audience segments to maximise campaign effectiveness.
• Conduct market research to stay updated on industry trends, competitor activities and customer preferences.
• Use market and performance insights to inform and refine marketing strategies.

SEO & SEM

• Work with SEO consultants and relevant partners to optimise websites and content for search engines and improve organic search visibility.
• Manage and optimise web content and paid search campaigns to increase visibility and drive relevant traffic.
• Monitor SEO and SEM performance and identify opportunities for improvement.

Other Responsibilities

• Stay updated on digital marketing trends, tools and technologies and explore new approaches to improve campaign performance.
• All such further and other duties and responsibilities which the Company may from time to time delegate and designate to the Employee.

Requirements

• Diploma or Bachelor's degree in Marketing, Business, Data Analytics or a related field.
• 2-5 years of experience in performance marketing, digital marketing or related roles.
• Proven experience in planning, executing and optimising digital and/or offline marketing campaigns.
• Experience in B2B marketing, lead generation or marketing to businesses and organisations will be an advantage.
• Strong analytical skills with the ability to interpret marketing data and make data-driven decisions.
• Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Meta Ads Manager and SEO/SEM tools.
• Experience with CRM, email marketing or marketing automation platforms will be an advantage.
• Proficiency in Adobe Creative Suite, Figma or Canva for digital and print design will be a bonus.
• Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external stakeholders.
• Ability to work independently, manage multiple projects and meet deadlines in a fast-paced environment.
• Passion or interest in sustainability, innovation and community engagement will be an advantage.
• Flexibility to work after office hours and on weekends when required for events or marketing activities.