Marketing Executive, Performance Marketing

GWS Living Art is an innovative green solutions provider with a vision to transform urban spaces into thriving, sustainable environments. We specialise in livingwalls, rooftop gardens, green roofs, and placemaking initiatives that bring nature closer to people. Through adaptive design, community engagement, and sustainability-driven projects, we aim to create spaces that inspire connection between people, plants, and the environment. Join us to make a tangible impact in shaping greener cities and healthier communities.

Brief Description:

At GWS Living Art, we believe great design goes beyond aesthetics - it's about crafting meaningful experiences that connect people with nature. Our projects span from large-scale green infrastructure to interactive community spaces, all driven by innovation, sustainability, and human-centered design principles.

As a Marketing Executive within the Performance Marketing division of the Marketing team, you will be responsible for executing and optimizing digitalcampaigns, analyzing performance data, and driving measurable growth throughdata-driven strategies. The ideal candidate is a strategic thinker witha passion for sustainability and community engagement.

Scope of Work:

As a Marketing Executive, you will be part of the Performance Marketing division of the Marketing team, and be expected to:

. CampaignManagement:

o Plan, execute,and optimize performance marketing campaigns for assigned events andinitiatives across various digital channels, including social media, search engines, email, and offline display advertising.

o Collaborate with the marketing team to develop compelling ad creatives, landing pages and physical on-site assets.

o Manage and allocate the marketing budget effectively to ensure optimal ROI on campaigns.

. Data Analysis & Reporting:

o Monitor and analyze key performance metrics across various online and offline channels(website, social media, ads, posters), including CTR, CPC, CPA, and ROI.

o Provide regular performance reports and actionable insights to stakeholders.

. Lead Generation:

o Develop and implement strategies to generate and nurture leads through various digital channels.

o Track and optimize lead generation funnels to maximize conversions.

. Engagement Rate:

o Create and manage content that drives engagement across digital platforms.

o Measure and optimize engagement metrics to ensure high levels of audience interaction.

. StrategyDevelopment:

o Develop and implement strategies to increase traffic, conversions, and customeracquisition.

o Identify and target key audience segments to maximize campaign effectiveness.

o Conduct market research to stay updated on industry trends, competitor activities, andcustomer preferences.

o Use insights to inform and refine marketing strategies.

. SEO & SEM:

o Work with an SEO consultant to optimize websites and content for search engines to improve organic search rankings.

o Manage and optimize web content and paid search campaigns to increase visibility and drive traffic.

Requirements

. Diploma or Bachelor's degree in Marketing,Business, Data Analytics, or a related field.

. 2-5 years of experience in performance marketing,digital marketing, or related roles.

. Proven track record of managing successfuldigital and/or offline marketing campaigns.

. Strong analytical skills with the ability tointerpret data and make data-driven decisions.

. Proficiency in marketing tools and platforms,such as Google Analytics, Google Ads, Meta Ads Manager, SEO/SEM tools.

. Proficiency in Adobe Suite, Figma, Canva fordigital and print design a bonus.

. Excellent communication and collaboration skills.

. Passion for sustainability and communityengagement.

. Ability to work independently and as part of ateam in a fast-pac ed environment.