Marketing Executive, Performance Marketing

Company Background

Vidacity is a sustainability innovation hub and living lab that aims to create a sustainable future by bringing together startups,businesses and the community to accelerate innovation and tackle sustainability challenges. We will serve as a catalyst for positive change by fostering acollaborative ecosystem to support startups to grow whilst meeting the needs ofthe local community through various services, engagements and programs.

City Sprouts builds communities through sprouting greenspaces and programmes and aims to bridge the gap between people, food andnature. As a social enterprise, we rejuvenate urban spaces and developeducational programs, bringing together socially-minded individuals andbusinesses to create communities that inform, educate and support action onsocial and environmental issues.

As sister companies, we collaborate to empower ecosystem stakeholders that do good for our society and environment.

Brief Description:

At Vidacity, we believe great designgoes beyond aesthetics - it's about crafting meaningful experiences that connect people with nature. Our projects span from large-scale green infrastructure to interactive community spaces, all driven by innovation,sustainability, and human-centered design principles.

As a Marketing Executive within the Performance Marketing division of the Marketing team, you will be responsible for executing andoptimizing digital campaigns, analyzing performance data, and driving measurable growth through data-driven strategies. The ideal candidate isa strategic thinker with a passion for sustainability and community engagement.

Scope of Work:

As a Marketing Executive, you will be part of thePerformance Marketing division of the Marketing team, and be expected to:

. CampaignManagement:

o Plan, execute,and optimize performance marketing campaigns for assigned events and initiatives across various digital channels, including social media, search engines, email, and offline display advertising.

o Collaborate with the marketing team to develop compelling ad creatives, landing pages and physical on-site assets.

o Manage and allocate the marketing budget effectively to ensure optimal ROI on campaigns.

. Data Analysis& Reporting:

o Monitor and analyze key performance metrics across various online and offline channels(website, social media, ads, posters), including CTR, CPC, CPA, and ROI.

o Provide regular performance reports and actionable insights to stakeholders.

. Lead Generation:

o Develop and implement strategies to generate and nurture leads through various digital channels.

o Track and optimize lead generation funnels to maximize conversions.

. Engagement Rate:

o Create and manage content that drives engagement across digital platforms.

o Measure and optimize engagement metrics to ensure high levels of audience interaction.

. Strategy Development:

o Develop and implement strategies to increase traffic, conversions, and customer acquisition.

o Identify and target key audience segments to maximize campaign effectiveness.

o Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.

o Use insights to inform and refine marketing strategies.

. SEO & SEM:

o Work with an SEO consultant to optimize websites and content for search engines to improve organic search rankings.

o Manage and optimize web content and paid search campaigns to increase visibility and drive traffic.

Requirements

. Diploma or Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

. 2-5 years of experience in performance marketing, digital marketing, or related roles.

. Proven track record of managing successful digital and/or offline marketing campaigns.

. Strong analytical skills with the ability to interpret data and make data-driven decisions.

. Proficiency in marketing tools and platforms,such as Google Analytics, Google Ads, Meta Ads Manager, SEO/SEM tools.

. Proficiency in Adobe Suite, Figma, Canva fordigital and print design a bonus.

. Excellent communication and collaboration skills.

. Passion for sustainability and communityengagement.

. Ability to work independently and as part of ateam in a fast-pac ed environment.