Marketing Executive

Nanyang International School (NIS) is a private education institution providing education from Year 1 to Year 12. We focus on structured academic development and supporting students in progressing into appropriate post-secondary pathways.

We are looking for a hands-on Marketing Executive to support student recruitment efforts across Asia and work closely with the Vice President and team to execute marketing and enrolment initiatives.

The Role

This is an execution-focused role with collaboration and idea contribution.

The Marketing Executive will:

. Support lead generation and marketing campaigns

. Assist in converting enquiries into enrolments

. Execute marketing activities across digital and offline channels

. Work closely with the Vice President, Admissions, and Academic teams

Key Responsibilities

1. Lead Generation & Marketing Support

. Assist in executing lead generation activities (ads, content, events)

. Support enquiry tracking and follow-up coordination

. Maintain basic tracking of leads and conversions

. Work with the team to improve the overall enrolment funnel

2. Content & Social Media Execution

. Support planning and posting of content across:

o Xiaohongshu, TikTok, YouTube, WeChat, Instagram, Facebook

. Assist in simple video scripting and coordination

. Ensure consistent weekly content output

. Contribute ideas for content that engages parents and students

3. Marketing Collateral

. Assist in preparing and updating:

o eNewsletters and EDMs

o Prospectus (digital and print)

o Social media visuals

o Posters and event materials

. Coordinate with designers and vendors where required

. Ensure materials are clear, accurate, and aligned with school messaging

4. Webinars & Events Support

. Assist in organising webinars and school events

. Manage registrations and basic follow-up

. Support logistics for education fairs and exhibitions

5. Admissions & Conversion Support

. Work with the Admissions team to follow up on enquiries

. Ensure timely responses to prospective parents

. Support improvements in enquiry-to-enrolment conversion

6. Compliance & Accuracy

. Ensure marketing materials are accurate and aligned with EduTrust requirements

. Avoid misleading claims in all communications

. Follow internal guidelines when communicating school offerings

7. Vendor & Coordination

. Coordinate with external vendors (designers, videographers, developers)

. Ensure timelines are followed and deliverables are completed

8. Reporting & Tracking

. Track basic marketing metrics such as:

o Number of enquiries

o Lead sources

o Conversion trends

. Provide simple updates to the Vice President and team

9. Team Collaboration

. Take direction from the Vice President on marketing priorities

. Work closely with Head of Sales and Admissions team

. Contribute ideas during discussions and team meetings

. Support execution of agreed plans consistently

Requirements

. Bachelor's degree in Marketing, Business, Education, or related field

. 1-3 years of experience in marketing, preferably in education

. Comfortable with social media platforms (China and international platforms preferred)

. Basic understanding of content creation and coordination

. Strong communication skills in English and Chinese

. Responsible, organised, and able to follow through on tasks

. Willing to learn, contribute ideas, and work as part of a team