Marketing Executive, Mathnasium Singapore

Job Description:

Mathnasium is a globalmaths only learning franchise with over 1,000 centres worldwide. In Singapore,our centres at Forum (Orchard Road) and i12 Katong serve a growing base ofstudents from Kindergarten to Sec 3.

We are seeking a MarketingExecutive to lead and scale our marketing efforts as we continue to grow. Thisis a commercially focused role centred on driving enrolment through effectivemarketing strategy, execution, and optimisation. The role works closely withCentre Directors and reports to the Managing Director.

Responsibilities:

Marketing Strategy and Growth

. Develop and execute a clear marketing strategy focused on leadgeneration, conversion, and retention

. Allocate and manage marketing budgets with a strong focus on return oninvestment

. Identify and prioritise the most effective growth channels

Digital Marketing

. Plan and optimise campaigns across SEO, SEM, social media, and email

. Manage external agencies where relevant

. Improve lead-to-enrolment conversion through structured funnelmanagement

Brand and Positioning

. Develop a strong understanding of the Mathnasium brand and ensureconsistent positioning across all channels

. Maintain high-quality and consistent messaging across digital andoffline touchpoints

. Tailor messaging to different segments (e.g. international vs localschool parents)

Content and Execution

. Oversee development of marketing materials including website content,brochures, and digital assets

. Work with centres to ensure consistent and effective local execution

. Ensure all content aligns with brand standards and commercial objectives

Analytics and Performance

. Track and analyse key metrics including leads, conversion rates, costper acquisition, and enrolment growth

. Use data to continuously refine campaigns and improve performance

. Build simple, clear reporting for ongoing decision-making

Partnerships and Local Marketing

. Build relationships with schools, community organisations, and relevantpartners

. Drive local marketing initiatives to increase visibility and referrals

Requirements:

. Proven experience in marketing role, ideally in education or aconsumer-facing service business

. Strong track record in digital marketing and performance-drivencampaigns

. Ability to manage budgets and optimise for ROI

. Comfortable working with data, metrics, and reporting tools

. Familiarity with platforms such as Google Ads, Meta, and analytics tools

. Working knowledge of design tools such as Adobe Creative Suite orequivalent

. Strong communication and coordination skills

Preferred:

. Understanding of the Singapore education market

. Experience marketing to parents and children

. Bachelor's degree in Marketing, Buisness, or a related field

Other Details:

. Full-time preferred strong part-time candidates will be considered

. Competitive remuneration

. Collaboration working environment with scope for growth