Marketing Executive

1. Strategy & Planning

. Develop and implement a comprehensive social media strategy aligned with business goals.

. Conduct competitor and audience research to identify trends and opportunities.

. Define KPIs (Key Performance Indicators) and track performance metrics (engagement, reach, conversions, etc.).

2. Content Management & Scheduling

. Plan and schedule content calendars across platforms (Instagram, Facebook, TikTok, etc.).

. Ensure consistent brand messaging and tone across all channels.

. Optimize posting times for maximum engagement.

3. Content Ideation & Development

. Brainstorm and conceptualize innovative content ideas (videos, graphics, reels, etc)

. Write compelling scripts, captions, and storytelling content.

. Ensure content aligns with brand identity and marketing goals.

4. Production & Editing

. Oversee end-to-end content production (shooting, editing, motion graphics, etc)

. Edit videos (using tools like CapCut) and graphics (Canva, Photoshop)