Marketing Executive

Company Information

• Company Name: KEYENCE SINGAPORE PTE LTD
• Job Title: Marketing Executive / Senior Executive
• Terms: Permanent
• Location: Singapore
• Salary: $3800 to $4600

Job Summary

• Opportunity: A chance to make a measurable impact by driving lead generation and marketing initiatives that increase company performance.
• Role: Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP, and Keyence software to guide and execute those initiatives.
• Objective: Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction.
• Marketing scope: Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth.

Job Description

• Execution of Marketing Activities
• Plan: based on leveraged result generation, efficiency and impact
• Do: ensure accurate and smooth implementation and information arrangement
• Check: focus on the eventual numeric result and judge objectively
• Action: extract the improvement core from mixed factors, and shape up for the next
• Identification and Research on New & Existing Market Potential
• Selectively investigate industries that align with our future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle)
• Refining In-house Database (CRM System)
• Maintain integrity of the database
• Explore methods to grow the customer base in the system
• Customer Support Function
• Extract customer needs through direct communication (phone, email, visits)
• Provide required and additional solutions from limited information
• Support to Sales Team
• Generate reports and conduct analysis to reveal unseen sales potential
• Assist sales administrative work

Requirements

• Skills:
• Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus.
• Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person.
• Experience & qualifications
• 3-6 years professional marketing experience (B2B preferred).
• Proven experience in lead generation, campaign execution, and marketing initiatives.
• Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution.
• Minimum Bachelor's degree.
• Personal qualities
• Proactive in proposing ideas for sales performance improvement
• Curious to investigate the reasons behind any outcomes
• Purpose-driven mindset, always questioning the why behind actions
• High hospitality standards, akin to a first-class hotel, understanding and anticipating others needs
• Ready to take immediate action
• Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives
• Results-driven, well-organized, and attentive to detail

What We Offer

• Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners opinions, teamwork in problem-solving
• Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason