Research & Analysis:Conduct market research to identify target audiences, analyze trends, and monitor competitor activity.
Strategy & Planning:Devise and develop marketing strategies, create marketing plans, and manage campaign budgets.
Campaign Execution:Implement and coordinate online and offline marketing campaigns across various platforms, including social media, email, and websites.
Content Creation:Write and produce engaging content for marketing materials, websites, and social media.
Digital Marketing:Manage social media accounts, oversee websites, and track data analytics using tools like Google Analytics.
Event Management:Organize and oversee promotional events and product launches.
Stakeholder Collaboration:Work with internal teams, vendors, and media partners to ensure marketing strategies are aligned and effective.
Reporting:Generate reports on campaign performance and present findings to management.
Public Relations:Manage public relations efforts to maintain a positive brand image.