Marketing Executive

The Position: We're on the lookout for a Marketing Executive who's passionate about events, full of creative ideas, and unafraid to think outside the box! In this role, you'll work closely with our Event Managers to plan and execute dynamic marketing campaigns for one of the most exciting shows in the industry.

What You'll Be Doing:

.

Collaborate with Event Managers to plan and execute exhibitor and visitor marketing campaigns.

.

Craft compelling content for emails, websites, social media, collaterals and other event marketing materials.

.

Drive visitor and delegate acquisition through targeted, data-led strategies and marketing automation

.

Monitor campaign performance and optimise based on metrics like open rates, clicks, and conversions.

.

Manage and segment databases to maximise outreach and engagement.

.

Take ownership of event websites and social media channels to boost visibility and reach.

.

Plan and schedule content for email and social media.

.

Liaise with external partners (design and print house, Digital Marketing agencies, PR agencies, etc) ensuring timely and on-brand delivery.

.

Reach out to and work with media and industry partnerships to amplify event visibility

.

Work closely with speakers, exhibitors, and partners to support their marketing needs.

.

Manage the end-to-end registration process, from system setup to onsite operations.

.

Keep all marketing activities running smoothly, on time, and within budget.

What We're Looking For:

.

1-2 years of experience in B2B or events marketing, digital events, or similar fields.

.

A professional marketing qualification or related degree.

.

Strong copywriting skills.

.

Proficiency in Canva and Adobe Illustrator.

.

Hands-on experience with social media and digital marketing platforms.

.

Familiarity with CRM, CMS, and email marketing tools (HubSpot experience is a big plus).

.

Good analytical skills with the ability to translate findings such as Google Analytic, email broadcast reports into actionable plans.

.

Highly organised, with the ability to juggle multiple projects and meet tight deadlines.

.

A strong communicator and a collaborative team player.

.

Curious, self-motivated, and always eager to learn.

.

Experience in advanced tech industries is a bonus, but not essential - we'll provide training.