Marketing Executive

Marketing Executive (Social Media Lead) - Legendairy Milk Singapore

About Us
Legendairy Milk Singapore is a fast-growing maternal wellness brand focused on supporting mothers through pregnancy, postpartum, and breastfeeding. We are building a strong, community-driven brand that empowers women with trusted products and real support.

Role Overview

We are looking for a hands-on, creative, and performance-driven Marketing Executive to take full ownership of our social media presence in Singapore.

This role is not just about posting - you will be responsible for growing our audience, increasing engagement, and converting content into sales.

Key Responsibilities

Social Media Management

• Own and manage all social media platforms (Instagram, TikTok, Facebook)
• Plan and execute a monthly content calendar
• Post consistently with strong brand voice and storytelling

Content Creation

• Create high-performing content (Reels, TikToks, Stories, Posts)
• Shoot and edit videos (basic editing required)
• Repurpose UGC (user-generated content) and customer testimonials
• Stay on top of trends and adapt them to the brand

Growth & Engagement

• Grow followers organically with strong content strategy
• Actively engage with community (comments, DMs, reposts)
• Build a Legendairy Milk Moms community feel

Influencer & KOL Marketing

• Work with Community manager on KOL outreach

Performance & Sales

• Track content performance (views, engagement, conversions)
• Optimize content based on what works
• Work closely with team on campaigns, launches, and promos

Requirements

• 1-3 years experience in social media / content / marketing
• Strong understanding of Instagram & TikTok algorithms
• Comfortable being both behind and in front of the camera
• Good eye for aesthetics, branding, and storytelling
• Basic video editing skills (CapCut, InShot, etc.)
• Self-driven, proactive, and fast-moving

Bonus Points

• Experience in motherhood, baby, or wellness space
• Has grown a personal or brand account before
• Understands UGC-style, raw, high-converting content
• Performance marketing mindset (not just pretty posts)

What Success Looks Like

• Consistent viral / high-performing content
• Strong increase in engagement & followers
• Social media driving real revenue growth
• A loyal, engaged mom community

Why Join Us

• Be part of a fast-growing brand with real impact on mothers
• High ownership and autonomy
• Opportunity to grow into a Social Media Manager / Head of Content
• Dynamic, entrepreneurial environment

How to Apply

Please submit:

• Your resume
• Links to social media accounts you've managed
• 3 content ideas for Legendairy Milk Singapore
• (Optional) 1 short sample video