DIGITAL MARKETING EXECUTIVE

Key Responsibilities:

• Own publishing schedules and maintain a consistently compelling brand voice across Instagram, TikTok, LinkedIn, and Facebook - keeping the brand relevant, engaging, and ahead of the competition
• Develop strategic content calendars that keep every campaign timely, purposeful, and perfectly aligned with key product launches and seasonal brand moments
• Shoot and edit high-impact short-form vertical videos including Reels and TikToks, design scroll-stopping graphics, and write copy that genuinely converts
• Craft bold, on-brand captions, scripts, and hooks that reflect the brand's authentic personality and connect meaningfully with the target audience every single time
• Stay relentlessly ahead of social media trends and apply emerging content formats and platform innovations creatively, strategically, and with commercial intent
• Dive deep into platform analytics and translate performance data into clear, actionable strategies that continuously sharpen content effectiveness and audience growth
• Plan and execute paid digital advertising campaigns across Meta and Google - managing budgets, tracking return on investment, and optimising for maximum performance
• Collaborate with designers, videographers, and marketing teams to produce cohesive, high-quality campaigns that make a lasting impression across every digital touchpoint

Requirements:

• Minimum Diploma and above
• Digitally native with a sharp creative eye, strong copywriting instincts, and a genuine passion for social media and brand storytelling
• Proficient in short-form video editing and graphic design tools such as CapCut, Canva, or Adobe Creative Suite
• Strong understanding of social media algorithms, digital advertising platforms, and content performance analytics
• Up to date with the latest platform trends, algorithm changes, and emerging digital content formats

EA License Number: 22C1278

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