Job Description

World Scientific is seeking a Digital Marketing Executive to support the promotion of our portfolio of scholarly journals and academic books. This role is ideal for a digitally savvy marketer with experience in email marketing, social media, analytics, and emerging AI technologies.

Responsibilities

Plan and execute digital marketing campaigns for journals, books, webinars, events, and other publishing products.
Manage email marketing campaigns, including newsletters, content alerts, promotional mailings, audience segmentation, and campaign reporting.
Administer and maintain email marketing platforms, subscriber databases, and mailing lists.
Support organic and paid social media marketing initiatives across current and emerging platforms, including LinkedIn and X.
Research, evaluate, and pilot new social mediachannels and digital marketing opportunities to expand audience reach andengagement.
Monitor campaign performance and recommend strategies to improve engagement, visibility, and return on investment.
Support website updates and initiatives to improve content discoverability across search engines and AI-powered platforms.
Utilise AI-powered tools and prompt-based workflows to enhance marketing efficiency and effectiveness.
Assist in the planning, coordination, and live-streaming of online and onsite events, webinars, conferences, and author talks.
Provide operational support for virtual and hybrid events, including streaming platforms, audience engagement, and post-event reporting.
Work closely with publishing, editorial, sales, and marketing teams to support business objectives.

Requirements

Degree or diploma in Marketing, Communications, Business, Publishing, or a related field.
Experience in digital marketing, email marketing, social media marketing, or marketing automation.
Familiarity with email marketing platforms and mass email campaign management.
Strong organisational skills and ability to manage multiple projects simultaneously.
Comfortable using AI tools and prompt-based workflows in day-to-day work.
Strong communication and analytical skills.

Preferred Qualifications

Experience with Google Analytics or similar web analytics platforms.
Knowledge of SEO and digital marketing best practices.
Familiarity with AEO (Answer Engine Optimisation)and GEO (Generative Engine Optimisation).
Experience managing digital advertising campaigns.
Experience supporting webinars, virtual events, live-streaming platforms, or hybrid events.
Experience in academic publishing, scholarly communications, or B2B marketing is an advantage.

Why Join Us

Join a leading academic publisher and help connect researchers, authors, librarians, and institutions worldwide with high-quality scholarly content through innovative digital marketing, emerging AI technologies, and next-generation content discovery channels.

How to Apply

Interested candidates are invited to submit their CV and cover letter to [Confidential Information] for consideration.

Only shortlisted candidates will be contacted.