Marketing Executive

Key Job Functions & Responsibilities:

. Digital Marketing & Social Media: Manage, curate, and schedule content across social media platforms (Instagram, TikTok, Facebook) to boost engagement and brand visibility.

. Campaign Management: Plan and execute marketing campaigns, including promotions, new menu launches, and seasonal campaigns (e.g., Chinese New Year, Christmas).

. Marketing Collateral & Content Creation: Develop in-house marketing materials, such as menus, table tent cards, posters, and eDMs, ensuring brand consistency.

. Customer Engagement & Partnerships: Coordinate with influencers, KOLs (Key Opinion Leaders), and external partners to drive traffic. Manage Customer Relationship Management (CRM) databases for targeted promotions.

. Market Research & Analysis: Monitor competitor activities, market trends, and customer insights to update strategies.

. Performance Reporting: Track KPIs, including website traffic, social media engagement, and ROI, and provide regular reports to the Marketing Manager.

. Operations Coordination: Collaborate with restaurant operations team to ensure smooth execution of marketing initiatives on the ground.

Requirements & Skills:

. Education: Diploma or Degree in Marketing, Communications, or Business.

. Experience: Previous experience in F&B or retail marketing is preferred, but many roles welcome energetic juniors.

. Skills: Proficiency in social media management tools, basic graphic design software (e.g., Canva, Adobe Photoshop), and strong written communication skills.