Marketing Executive

Key Responsibilities

1. Campaign Management & Digital Marketing

• Plan, coordinate and execute multi-channel marketing campaigns including eDMs, CRM campaigns and digital initiatives.
• Support campaign scheduling and timely launches across marketing channels.
• Conduct A/B testing and recommend improvements to campaign performance.
• Support digital content creation and social media initiatives.

2. Content Development & Brand Communications

• Develop marketing content and creative briefs for eDMs, landing pages, website banners and other marketing collateral.
• Ensure marketing content is aligned with brand guidelines and business objectives.
• Work with internal stakeholders and external agencies to deliver quality marketing materials.

3. Marketing Analytics & Customer Insights

• Set up campaign tracking using GA4, UTM parameters and other analytics tools.
• Monitor campaign performance and prepare reports using Excel, Power BI or Looker Studio.
• Maintain accurate customer databases and marketing data.
• Conduct customer surveys, interviews or visits to gather market insights and identify opportunities.

4. Marketing Operations & Project Management

• Coordinate with internal departments to ensure successful implementation of marketing projects.
• Manage external vendors and agencies where required.
• Provide support for customer enquiries relating to marketing activities.
• Support ad-hoc marketing projects and continuous improvement initiatives.

Essential Qualifications
Diploma or Degree in Marketing, Business or a related discipline.
At least 2 years of marketing experience. Fresh graduates with a strong internship
record or portfolio are welcome to apply.
Exposure to digital marketing, CRM or email marketing platforms.
Strong Excel skills and an analytical mindset.
Excellent communication and project coordination skills.