Event Marketing Executive

Company Description

Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, leading the company's growth and strategic development across Asia Pacific from its base in Singapore. The team delivers high-impact exhibitions, conferences, and business platforms that connect global industries with fast-growing markets in the region. Working closely with industry leaders, government agencies, and international partners, the company creates environments that encourage cross-border trade, innovation, and long-term business relationships. Backed by over 200 years of heritage and flagship brands such as ITB, InnoTrans, Fruit Logistica, and Grüne Woche, Messe Berlin Asia Pacific expands these global events while developing new, market-relevant platforms. The regional mandate also includes overseeing Messe Berlin India, supporting expansion in one of the world's most dynamic markets.

Role Description

The Marketing Executive is a full-time hybrid role based in Singapore, with a mix of office-based and work-from-home arrangements. This role is responsible for planning and executing marketing campaigns for exhibitions, conferences, and business events across Asia Pacific, aligning with brand and business objectives. Day-to-day responsibilities include conducting market research, contributing to marketing plans, preparing promotional materials, coordinating digital and offline marketing activities, and supporting sales teams with targeted campaigns and lead generation. The Marketing Executive will collaborate with cross-functional teams, external vendors, and partners to ensure consistent messaging and effective audience engagement. The role also involves tracking campaign performance, preparing reports, and recommending improvements to enhance reach and impact.

Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication or a related field.
• Basic proficiency in graphic design tools such as Canva, with the ability to create engaging marketing visuals and social media content.
• Interest in content creation, including basic filming, video editing and short-form video production.
• Familiarity with Microsoft Office applications, particularly Excel for basic data management, sorting and filtering.
• Good written and verbal communication skills in English.
• Creative, proactive and resourceful, with a positive attitude and willingness to learn.
• Meticulous and organised, with good time management skills and attention to detail.
• Comfortable working in a fast-paced environment and managing multiple tasks and deadlines.
• Genuine interest in marketing, exhibitions and the Meetings, Incentives, Conferences and Exhibitions (MICE) industry

Good to Have:

• Basic understanding of digital marketing, social media marketing or email marketing platforms such as Mailchimp.
• Familiarity with Adobe Photoshop, Illustrator, Premiere Pro or CapCut.
• Relevant exposure to marketing, content creation or event-related projects through internships, university projects, student clubs or extracurricular activities.