Marketing Executive, Events

Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters.

As Marketing Executive, Events, you will support the planning and execution of marketing activations and events that bring our jewellery collections and brand stories to life.

Working closely with the Marketing Manager and Marketing Executive, Events, you will assist in executing brand events and retail activations including boutique events, mall atrium activations, corporate staff sales and Public Relations related events. You will play an important role in supporting the coordination of event logistics, marketing materials and operational execution to ensure smooth and successful on-ground experiences.

This role is ideal for a highly organised and proactive individual who enjoys working in a fast-paced marketing environment and is eager to gain hands-on experience in experiential marketing and retail activations.

What you'll own

Event & Activation Coordination

Support the planning and coordination of marketing events and retail activations aligned with key campaigns, product launches and seasonal retail moments which includes:

• Boutique and in-store events
• Mall atrium activations
• Corporate office staff sales
• Public Relations and media-related events in collaboration with the Marketing team
• Assist in coordinating event timelines, deliverables and logistics to ensure projects are executed smoothly.

Event Execution & On-Ground Support

Provide hands-on support for the execution of brand events and activations, assisting the team with operational and logistical coordination including:

• Supporting event setup and dismantling
• Assisting with programme flow and on-site coordination
• Managing RSVP lists and guest registration
• Preparing event materials, product displays and gifting
• Assisting with on-site event management and troubleshooting
• Ensure events are executed according to brand standards and timelines.

Boutique Marketing & Promotional Collaterals

Support the development and coordination of marketing collaterals for retail promotions and activations which includes:

• Assisting in preparing artwork briefs for the Creative team
• Coordinating production of in-store POSM, event signages and promotional materials
• Tracking delivery timelines of marketing collaterals for boutiques and events
• Ensure materials are distributed and implemented accurately across boutiques and event locations.

Public Relations Event Support

Assist the Marketing team in the execution of Public Relations and media-related events as part of brand campaigns which includes supporting:

• Media previews and product showcases
• Campaign launch events
• Provide assistance with guest coordination, event logistics and on-site support during Public Relations related activities.

Vendor & Logistics Coordination

• Support coordination with event vendors, production partners, venues and mall management teams.
• Assist in arranging logistics, installation schedules and operational requirements to ensure smooth event setups and timely delivery of materials.

Event Tracking & Reporting

Assist in compiling post-event information and reports by supporting the tracking of:

• RSVP registrations and attendance
• Customer participation and engagement
• Gift redemption and promotional activities
• Provide administrative support in consolidating event reports and documentation.

Competencies Required

• Organisation & Coordination - Strong organisational skills with the ability to support multiple event timelines and operational tasks.
• Execution & Attention to Detail - Careful and detail-oriented when coordinating event materials, logistics and marketing collaterals.
• Team Collaboration - Works well with internal teams and external vendors to support successful event execution.
• Adaptability - Able to work in dynamic event environments and respond effectively to operational changes.
• Proactiveness - Demonstrates initiative in supporting the team and ensuring tasks are completed efficiently.

The portfolio you'll build here

• Hands-on experience supporting brand events and retail activations across boutiques, malls and external venues.
• Exposure to experiential marketing and campaign activations within a retail environment.
• Experience working with cross-functional teams including Marketing, Creative, Retail Operations and Merchandising.
• Practical knowledge of event logistics, vendor coordination and on-ground event execution.

About you

• Preferably 1–2 years of experience in marketing, events, retail activations or a related field. Fresh graduates with relevant internship experience may also be considered.
• Diploma or Bachelor's degree in Marketing, Communications, Events Management or a related field.
• Strong organisational and coordination skills with the ability to manage multiple tasks simultaneously.
• Detail-oriented, proactive and willing to support operational execution in a fast-paced environment.
• Comfortable working on-site during events and activations.
• A strong interest in marketing, brand activations and experiential events.

What we offer

• Hands-on exposure to brand events, retail activations and experiential marketing.
• Opportunities to support and learn from an experienced in-house marketing team.
• Practical experience working across marketing campaigns, events and retail initiatives.
• A collaborative environment focused on creating meaningful brand experiences.