Senior Marketing Executive
Changi, Singapore
About the Role
Citco is seeking a highly organised and execution-oriented Marketing Executive to support the delivery of global and regional marketing initiatives across APAC.
Reporting to the Head of Digital & Performance Marketing, this role will play an important part in supporting the execution of integrated marketing programs that drive brand awareness, lead generation, client engagement, and business growth.
Working closely with global marketing, regional stakeholders, business teams, and external partners, the Marketing Executive will help support the rollout of Citco's global marketing vision and strategic initiatives across regional markets in APAC. This role is ideal for someone who enjoys working across multiple marketing disciplines, managing diverse projects, and operating in a fast-paced, international environment.
Key Responsibilities
Digital & Performance Marketing Support
- Support the execution of digital and performance marketing campaigns across APAC markets
- Assist with email marketing, paid media coordination, webinar promotions, website updates, SEO/SEM activities, and social media execution
- Coordinate campaign assets, landing pages, tracking links, and reporting requirements
- Monitor campaign performance metrics and prepare regular reporting dashboards, executive summaries and insights
- Support lead generation and nurture activities in collaboration with sales and business stakeholders
Regional Campaign Execution
- Support the local execution of global and regional marketing initiatives across APAC markets
- Assist in coordinating integrated marketing campaigns across digital, content, events, communications, and partner channels
- Help localise global messaging and campaign assets for regional audiences where required
- Ensure brand consistency and alignment with Citco's marketing standards and business objectives
Content & Communications
- Coordinate the creation and distribution of marketing materials including presentations, email communications, thought leadership content, social media posts, and client-facing collateral
- Work with internal subject matter experts and external agencies to support content development
- Assist with editorial calendars and campaign communication schedules
Events & Webinar Support
- Support planning and execution of webinars, client events, conferences, sponsorships, and regional marketing activities
- Coordinate logistics, invitations, registrations, promotional assets, and post-event follow-up
- Partner with internal stakeholders to maximise engagement and campaign impact
Marketing Operations & Coordination
- Maintain campaign trackers, marketing calendars, databases, and reporting documentation
- Support budget tracking, vendor management, and invoice processing
- Coordinate with external agencies, creative vendors, and platform providers
- Assist in improving marketing processes, workflows, and operational efficiency
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related discipline
- 2–7 years of experience in a marketing or campaign execution role
- Experience supporting digital marketing and integrated campaigns preferred
- Prior experience in financial services, B2B, professional services, or enterprise environments is advantageous
- Strong organisational skills and ability to manage multiple tasks
- Excellent written and verbal communication abilities
- Strong attention to detail and ability to manage multiple priorities simultaneously
- Comfortable working across regional and global teams in a matrix environment
- Proficiency with Microsoft Office, marketing platforms, CRM systems, and analytics/reporting tools
- Familiarity with marketing automation platforms and digital performance metrics is a plus
Personal Attributes
- Proactive and solutions-oriented
- Strong collaborator and team player
- Execution-focused with a hands-on mindset
- Adaptable in a fast-paced global environment
- Curious, detail-oriented, and eager to learn
What Success Looks Like
- Reliable support in executing regional marketing initiatives aligned with global strategy
- Strong coordination across multiple campaigns and stakeholders
- High-quality delivery of digital and integrated marketing activities
- Effective contribution to lead generation and client engagement initiatives
- Consistent operational excellence and attention to detail
What We Can Offer
- Exposure to global and regional marketing programmes in a leading international organization
- Opportunity to develop skills across digital marketing, campaign execution, and marketing operations
- A collaborative, international environment working with teams across multiple markets
- Hands-on experience delivering integrated campaigns across APAC
- Opportunities for professional growth and development within the marketing function
