Marketing Executive, Direct Marketing

The Role

You'll own Stryv's direct marketing engine-building, executing, and optimizing email, SMS, and WhatsApp campaigns that inform, educate, and drive revenue. You'll work across multiple audiences and markets, balancing promotional campaigns with educational content that builds brand trust.

Key Responsibilities:

• Campaign Planning & Execution: Develop and maintain a comprehensive email and direct marketing campaign calendar across all markets. Plan campaigns that drive seasonal promotions, product launches, and customer education initiatives. Coordinate closely with product managers to align on launch timelines and messaging, and work with local marketing teams across Singapore, Malaysia, and Hong Kong to ensure campaigns reflect regional priorities and insights. Effective cross-team communication is essential to align timelines, share customer data, and ensure consistent execution across channels.

• Email & Copy Strategy: Write compelling, culturally relevant copy for email campaigns, SMS, and WhatsApp that converts. Balance promotional messaging with helpful beauty, wellness, and health educational content that connects back to Stryv offerings.

• Product Launches: Lead direct marketing strategy for new product announcements, including segmentation, messaging, and optimization to drive awareness and early adoption.

• CRM & Platform Management: Work with external partners to develop and execute Stryv's overall CRM strategy. Manage day-to-day operations and optimization on Klaviyo, ensuring clean data, effective segmentation, and compliance across markets.

• Data-Driven Optimization: Use user data and campaign analytics to identify engagement opportunities, test messaging approaches, and refine targeting to improve performance over time.

• Innovation & Testing: Identify and test new engagement channels, messaging formats, and audience segments. Stay current on trends in direct marketing and identify opportunities for Stryv to stand out.

• Cross-Market Execution: Adapt campaigns for Singapore, Malaysia, and Hong Kong audiences, ensuring cultural relevance and local compliance while maintaining brand consistency.

Required Qualifications

• 3-4+ years of direct marketing experience, with a strong focus on email marketing. Experience with SMS and WhatsApp marketing is a plus.

• Platform expertise: Hands-on experience with Klaviyo, Mailchimp, or similar email/CRM platforms. Ability to build segments, manage flows, and interpret performance data.

• Copywriting & Messaging: Ability to write clear, compelling, and engaging copy across multiple channels. Demonstrated experience writing for regional markets (Southeast Asia preferred) with cultural sensitivity and awareness.

• Language: Fluent English (written and verbal)

• AI & Workflow Optimization: Experience using AI tools (ChatGPT, Claude, or similar) to improve content creation, campaign planning, and operational efficiency.

• Analytical Mindset: Comfortable reading analytics, A/B testing results, and adjusting strategy based on data.