Marketing Executive

JOB DESCRIPTION

Position: Marketing Executive

Company: Aurora Art Beauty & Wellness Academy Pte. Ltd.

Employment Type: Full-Time

Location: Singapore

Department: Marketing & Business Development

Reports To: School Manager / Director

1. Job Purpose

The Marketing Executive is responsible for developing and implementing marketing activities to increase brand awareness, student enquiries, course enrolments, product sales and business growth.

The successful candidate should have strong digital marketing skills and an interest in beauty, wellness, education, social media and content creation.

2. Key Responsibilities

A. Digital Marketing

- Develop and execute digital marketing campaigns.

- Manage the Academy's social media platforms.

- Create content for Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

- Develop short-form videos, reels, stories and promotional content.

- Monitor social media engagement and campaign performance.

- Respond to marketing-related enquiries and direct leads to the sales team.

B. Content Creation

- Plan and maintain a monthly content calendar.

- Create marketing copy, captions and promotional materials.

- Coordinate photography and video production.

- Develop student testimonials and success stories.

- Promote courses, workshops, events, products and Academy activities.

- Maintain consistent brand identity across marketing channels.

C. Lead Generation

- Develop campaigns to generate student enquiries.

- Manage online advertising campaigns where required.

- Monitor leads from social media, website, messaging platforms and campaigns.

- Work closely with the Sales/Admin team to convert leads into enrolments.

- Track lead sources and marketing conversion rates.

D. Campaign Management

- Plan marketing campaigns for new course launches.

- Support open houses, seminars, workshops, and promotional events.

- Coordinate marketing activities with trainers and the administration team.

- Prepare promotional calendars for courses and events.

- Monitor campaign budgets and results.

E. Market Research

- Monitor beauty, wellness, and education industry trends.

- Research competitors and market opportunities.

- Identify new target customer segments.

- Provide recommendations to management regarding new marketing opportunities.

- Monitor customer feedback and market response.

F. International Marketing

- Support international student recruitment campaigns.

- Develop marketing content targeting overseas students.

- Assist in promoting Academy courses in Malaysia, Thailand, Indonesia, China and other potential markets.

- Support international education agents and business partners with marketing materials.

- Assist with international exhibitions, seminars and recruitment events where required.

G. Brand Development

- Maintain the Academy's brand image and positioning.

- Ensure marketing materials follow approved branding guidelines.

- Assist management in developing new marketing initiatives.

- Promote the Academy as a professional beauty, wellness and education institution.

3. Job Requirements

Education

- Diploma / Degree in Marketing, Digital Marketing, Communications, Business, Media or related field preferred.

Experience

- Minimum 1-2 years of marketing or digital marketing experience preferred.

- Experience in social media marketing is highly desirable.

- Experience in beauty, wellness, education, lifestyle or retail industries is an advantage.

- Fresh graduates with strong digital marketing skills may be considered.

Technical Skills

- Social media platforms.

- Canva or similar design tools.

- Basic video editing.

- Meta / Facebook advertising knowledge.

- TikTok marketing.

- Google Business / basic digital analytics.

- Basic website and SEO knowledge is an advantage.

- Copywriting and content creation.

Personal Attributes

- Creative and commercially minded.

- Strong communication skills.

- Results-oriented.

- Able to work independently.

- Good time-management skills.

- Comfortable working in a fast-moving environment.

- Willing to learn new digital marketing tools and AI technologies.

4. Key Performance Indicators (KPIs)

- Monthly qualified leads generated.

- Marketing-to-enrolment conversion.

- Social media growth and engagement.

- Website / social media traffic.

- Campaign ROI.

- Cost per qualified lead.

- Number of successful campaigns.

- Content production and consistency.

- Student enrolment contribution from marketing activities.

- Growth of international enquiries.

5. Company Benefits

- Competitive salary.

- Monthly performance incentive.

- Marketing campaign bonuses where applicable.

- Annual leave and medical leave in accordance with company policy and applicable Singapore employment requirements.

- Professional training and development.

- Access to selected Academy courses and workshops.

- Staff discounts on selected products and services.

- Opportunity to learn AI-powered marketing and content tools.

- Career development opportunities.

- Opportunity to work on local and international marketing campaigns.

- Exposure to the beauty, wellness and education industries.

- Opportunity to participate in international expansion projects.

6. Career Progression

Marketing Executive → Senior Marketing Executive → Marketing Manager → Head of Marketing / Business Development Manager → Marketing & Business Development Director