Marketing Executive, Content & Community

Company Background
Vidacity is a sustainability innovation hub and living lab that aims to create a sustainable future by bringing together startups, businesses and the community to accelerate innovation and tackle sustainability challenges. We will serve as a catalyst for positive change by fostering a collaborative ecosystem to support startups to grow whilst meeting the needs of the local community through various services, engagements and programs.

GWS Living Art is a Singapore-based urban greentech company specialising in innovative green solutions, including green walls, green roofs and urban greening projects. We work with businesses, organisations and communities to create greener and more sustainable spaces through a combination of design, technology and nature.

As sister companies, we collaborate to empower ecosystem stakeholders that do good for our society and environment.

Scope of Work

As a Marketing Executive, you will be responsible for conceptualising, producing and optimising original content, both online and offline, to engage, educate and entertain our target audiences. You will play a key role in supporting the marketing efforts of GWS Living Art and Vidacity by developing creative content that builds brand awareness, promotes our products, services and initiatives, and drives audience growth and engagement.

Responsibilities

• Develop and execute a comprehensive content and community engagement strategy aligned with the marketing goals and target audience.

• Plan, produce, and edit including but not limited to promotional videos, product demos, tutorials, and other visual or written content.

• Create eye-catching graphics and written content for various marketing channels, including social media, email marketing, websites, and print materials.

• Craft compelling and SEO-optimized copywriting for content descriptions, captions, and related marketing materials.

• Ensure all graphics and images align with the company's branding guidelines and standards.

• Stay current with content marketing trends, tools, and technologies, and explore innovative approaches to content creation.

• Craft compelling copywriting for content descriptions, captions, and related marketing materials.

• All such further and other duties and responsibilities which the Company may from time to time delegate and designate to the Employee.

Requirements

• Proven experience in content creation and editing, with a portfolio of past work.

• Strong command in spoken and written communications in English for storytelling and scriptwriting. Command in a second language is a bonus.

• Proficiency in Adobe Creative Suite and/or CapCut for digital design and video editing.

• Ability to work independently, manage multiple projects, and meet deadlines.

• Demonstrates strong communication and teamwork skills.

• Flexibility to work after office hours and on weekends