About the Job
As a Marketing Executive at Yeo Eng Koon (S) Pte Ltd, you will support the Marketing Manager in building a stronger and more consistent brand presence for YEK. Your role will focus on planning, promoting, and executing offline events such as live demos, while also contributing to the company's overall branding through content creation, collateral design, and day-to-day marketing activities. You will be an integral partner in ensuring that YEK continues to be recognised as the trusted kitchen solutions provider in Singapore and beyond.
Roles and Responsibilities
In this role, you will be responsible for:
Event Promotion and Communication
- Plan and execute tactical event promotions across social media with a focus on lead generation and registrations
- Coordinate with the sales team to identify, filter, and reach targeted attendee lists
- Collaborate with brand partners and vendors to drive event co-promotion and extend campaign reach
Content & Marketing Support
- Develop and manage digital content across various platforms to maintain a consistent brand voice
- Create engaging short videos, infographics, and other bite-sized content
- Design and produce marketing collaterals such as brochures, posters, and catalogs that reflect YEK's brand identity and value proposition
- Assist in aligning daily marketing activities with YEK's broader branding strategy, ensuring all outputs contribute to building long-term brand equity
Research & Administration
- Conduct competitor and industry research to identify opportunities that strengthen YEK's market positioning
- Generate and update website content, including product pages and blog posts, to enhance YEK's branding and digital presence
Job Requirements
- Bachelor's degree in Marketing or a related field
- 1-2 years of experience in a B2B environment, preferably within related industry, with relevant exposure to event promotion and communications
- Good understanding of branding, messaging, and communications strategies
- Strong written and verbal communication skills with attention to detail
- Basic design skills (Canva, Adobe Photoshop, Adobe Illustrator is a plus)
- Highly organised, self-driven, keen eye for details, and proactive
