Location: Singapore
Department: Sales & Marketing
Reports To: Marketing Manager / Business Development Head / DIRECTOR
Employment Type: Full-time
Job Overview:
We are seeking a motivated and dynamic Marketing Executive with experience in the construction industry, preferably in subcontracting services (e.g., MEP, civil works, Communication, cyber Security, interior fit-outs, etc.). The ideal candidate will be responsible for generating leads, building brand awareness, supporting the sales team, and developing marketing strategies to target main contractors, consultants, and developers.
Key Responsibilities:
- Market Research & Intelligence:
Identify new business opportunities within the construction sector.
Analyze competitor activities and market trends.
Build and maintain a database of developers, main contractors, PMC companies, and consultants. - Lead Generation:
Proactively reach out to potential clients via calls, emails, LinkedIn, and site visits.
Attend industry events, trade shows, and networking opportunities. - Digital & Offline Marketing:
Develop and execute digital campaigns (email marketing, social media, Google Ads).
Create marketing materials such as brochures, project profiles, case studies, and presentations.
Manage website content and updates related to services and completed projects. - Sales Support:
Assist business development and sales teams with proposals and presentations.
Maintain CRM data and follow up on inquiries. - Client Relationship Management:
Coordinate with existing clients for repeat business and referrals.
Collect client feedback for service improvement and testimonials.
Key Requirements:
- Master's degree in Marketing, Business, Civil Engineering, Computer applications or a related field.
- 2-5 years of experience in marketing or business development in the construction/subcontracting domain.
- Strong understanding of the construction value chain - main contractors, subcontractors, consultants, and developers.
- Excellent communication and negotiation skills.
- Proficient in MS Office, CRM tools, and digital marketing platforms.
- Self-driven, target-oriented, and organized.
Preferred Experience:
- Marketing roles in companies offering MEP, Civil Works, Interior Fit-Outs, Facade, Waterproofing, Communication, Cyber security or Specialized Construction Services.
- Exposure to tendering and bidding processes, computer applications are a plus.
- Knowledge of local building codes, stakeholders, and construction cycles.
Salary: 5000 - 6000 SGD
Incentives: Performance-based incentives, Travel Allowance, Bonus, etc.
