Syfe is a digital investment platform that is building the next generation of financial solutions for individuals across Asia. Launched in July 2019, Syfe is the all-in-one platform where everyday investors can access simple, smart and affordable investing, to grow wealth their way. We are a well-funded company consisting of industry experts in finance, and technology and have experience working for both startups and large corporations. We aim to become Asia's largest investment platform by leveraging technology to provide a superior customer experience.

The right profile

As a key member of the senior leadership team, the Marketing Director will drive the development and execution of the brand and marketing strategy across product verticals (brokerage and wealth management) and geographies (4 countries by end 2022). The position oversees digital & traditional marketing, public relations and customer lifecycle marketing to propel client acquisition and retention. As a successful hire, you will be responsible for providing guidance to your team of enthusiastic marketing professionals and work closely with stakeholders across the organization.

Key functions

• Drive customer acquisition & retention across products and geographies
• Grow the Syfe brand into the most loved brand in the finance industry
• Build, manage and coach a high-performing marketing team
• Drive the implementation of (online and offline) marketing campaigns to meet business objectives
• Identify and plan differentiated and impactful marketing strategies with a focus on online, performance marketing channels
• Manage marketing budget and expenditures

Qualifications

• Experience in leading the marketing function in a high-growth consumer company
• Proven performance (online) marketing experience with a business with strong online / digital focus (SaaS, fintech, e-commerce, ride-hailing, etc)
• Tech-savvy with a keen interest in personal finance and investing
• Entrepreneurial spirit with a thirst to be a part of a limitless financial opportunity
• BA/BS preferred - MBA degree candidates are highly desirable