Marketing Director – Out-of-Home Advertising Company ( SINGAPORE )

Marketing Director – Out-of-Home Advertising Company ( SINGAPORE )

Location: Singapore

About the Company

A leading Out-of-Home Advertising company, transforming how brands engage with audiences in public spaces. Through innovative formats, data-driven insights, and creative storytelling, we deliver campaigns that connect brands with millions of consumers daily.

Role Overview

The Marketing Director will be responsible for shaping the company's brand strategy, driving market visibility, and leading integrated marketing initiatives that position the platform as a leader in the OOH advertising industry. This role requires a visionary leader with strong commercial acumen, creative flair, and the ability to translate insights into impactful campaigns.

Key Responsibilities

• Brand Strategy: Define and execute the company's brand positioning and messaging across all channels.
• Integrated Marketing: Lead multi-channel campaigns that enhance awareness and drive client engagement.
• Market Insights: Leverage consumer and market data to inform strategy and optimize campaign effectiveness.
• Partnership Marketing: Collaborate with agencies, advertisers, and ecosystem partners to co-create impactful campaigns.
• Digital Integration: Drive innovation by integrating digital and programmatic solutions into OOH strategies.
• Leadership: Manage and inspire the marketing team, fostering creativity, collaboration, and performance excellence.
• Thought Leadership: Represent the company at industry events, conferences, and media engagements to strengthen market presence.

Candidate Profile

• Experience: 10+ years in marketing leadership roles, ideally within media, advertising, or technology sectors.
• Industry Knowledge: Strong understanding of OOH advertising, media ecosystems, and digital transformation.
• Strategic Vision: Proven ability to design and execute marketing strategies that drive growth and brand equity.
• Creative Skills: Exceptional storytelling, campaign design, and content development capabilities.
• Commercial Acumen: Track record of delivering measurable business impact through marketing initiatives.
• Communication: Excellent presentation, stakeholder management, and interpersonal skills.
• Languages: Fluency in English and Mandarin preferred.

Application

If you are a dynamic marketing leader passionate about shaping the future of OOH advertising, we invite you to apply and join our mission to redefine brand engagement in public spaces.

Interested Contact me directly- [Confidential Information] Please note that Genesis Partners can only respond to those candidates that we feel genuinely meet the criteria.