Responsibilities
- Develop and execute integrated marketing campaigns aligned with business goals, target audience needs, and brand positioning
- Lead end-to-end campaign planning, coordination, delivery, and performance tracking across relevant channels
- Manage external creative and media agencies to ensure timely, high-quality, and on-brand execution
- Collaborate with media partners and internal teams to improve campaign effectiveness, attribution, and business impact
- Ensure consistent application of brand identity and messaging across all marketing materials
Campaign Performance & Insights
- Use data-driven insights, testing, and experimentation to optimise campaign performance and marketing effectiveness
- Define, monitor, and analyse key marketing and business KPIs to evaluate campaign success
- Translate campaign results, customer data, and market insights into actionable recommendations for future initiatives
- Support business review sessions with clear reporting, analysis, and performance updates
Stakeholder Management
- Drive cross-functional collaboration with internal and external stakeholders to ensure smooth campaign execution
- Work closely with product, sales, and business teams to align marketing plans with commercial priorities and customer needs
- Ensure marketing initiatives support broader business objectives and customer experience goals
Operational & Budget Support
- Track campaign-related spend, budget utilisation, projections, and cost submissions
- Ensure data accuracy, payment processing, and operational coordination for campaign-related activities
- Track redemptions and manage merchandise inventory where applicable
Events Planning & Execution
- Plan and execute brand, partnership, and customer engagement events in support of marketing objectives
- Coordinate logistics, stakeholder communication, and on-ground execution to ensure successful delivery
Customer Feedback & Insights
- Monitor and analyse customer feedback, campaign response, and engagement trends to identify improvement opportunities
- Surface insights that support stronger messaging, customer experience, and future campaign strategy
Who We're Looking For
- Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
- Strategic thinker with a creative and data-driven mindset
- Strong communication and stakeholder management skills
- Ability to translate business goals into practical marketing plans and execution
- Comfortable working in a fast-paced environment with multiple priorities
