Role Overview

We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.

Key Responsibilities

Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
Plan and manage integrated marketing campaigns across digital and selected offline channels.
Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.
Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.
Support content planning across platforms such as website, email, social media, and promotional materials.
Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.
Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.
Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.

Requirements

Experience in marketing, digital marketing, campaign strategy, or related functions.
Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
Ability to interpret data and translate insights into actionable marketing recommendations.
Strong writing, communication, and stakeholder management skills.
Good organisational and project management abilities, with the ability to manage multiple initiatives at once.
Creative thinker with a data-driven mindset.
Able to work independently while collaborating effectively with internal teams and external partners.

Nice to Have

Experience in education, training, professional services, or course marketing.
Familiarity with CRM systems, marketing automation tools, and analytics platforms.
Understanding of SEO, SEM, paid media, and conversion-focused marketing.
Experience supporting brand-building and lead generation campaigns.

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