Marketing Business Development Manager

Company Description Insight Genesis – IGAi uses advanced AI algorithms to predict human behavior and generate high-quality, actionable data insights. The company focuses on solving fragmented access to personalized guidance in key life areas such as finance, career, education, and health, with a particular impact on emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that delivers individualized direction rather than generic advice. The platform unifies four verticals—Financial, Human Resource, Education, and Health & Wellness—to help users make informed decisions and improve life outcomes.

Role Description The Marketing Business Development Manager is a full-time, remote role responsible for driving growth across Insight Genesis – IGAi's target markets and verticals. In this role, the individual will develop and execute marketing strategies, build brand awareness, and generate qualified leads through digital and partnership-driven campaigns. Day-to-day activities include identifying and nurturing business opportunities, managing the sales pipeline, conducting market and competitor analysis, and collaborating with product and AI teams to align offerings with market needs. The role also involves establishing strategic partnerships, preparing proposals and presentations, and tracking performance metrics to optimize marketing and business development efforts.

Qualifications

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• Candidates should possess strong marketing strategy and campaign management skills, including experience in digital marketing and content-driven growth.
• Candidates should possess business development, sales pipeline management, and partnership-building skills, with a track record of closing B2B or platform-based deals.
• Candidates should possess market research, data analysis, and competitive intelligence skills to inform positioning and go-to-market plans.
• Candidates should possess relationship management, negotiation, and communication skills for working with clients, partners, and internal stakeholders.
• Candidates should possess organizational and project management skills, including the ability to work independently in a remote environment and meet deadlines.
• Experience in AI-driven products or data platforms, and familiarity with at least one of the verticals (financial services, HR/recruitment, education, health & wellness) is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.