Location: Singapore (On-site / Hybrid / Remote options available)
Job Description:
We are seeking a detail-oriented Marketing Automation Specialist to join our marketing team in Singapore. You will manage and optimize marketing automation platforms to drive lead generation, customer engagement, and campaign performance across digital channels.
Key Responsibilities:
- Design, implement, and manage marketing automation campaigns using platforms like HubSpot, Marketo, Pardot, or similar
- Develop lead nurturing workflows, scoring models, and segmentation strategies
- Collaborate with marketing, sales, and content teams to align campaigns with business objectives
- Monitor and analyze campaign performance, providing insights and recommendations for optimization
- Maintain data hygiene, manage CRM integrations, and ensure compliance with data protection regulations
- Test and troubleshoot automation workflows to ensure smooth execution
- Stay updated on marketing automation best practices, tools, and emerging trends
- Generate reports and dashboards to track KPIs, ROI, and campaign effectiveness
Requirements:
- Bachelors degree in Marketing, Business, Communications, or related field
- 25 years of experience in marketing automation, CRM management, or digital marketing
- Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems
- Strong analytical skills and experience with campaign performance metrics
- Knowledge of email marketing, lead generation, and digital marketing channels
- Excellent communication, project management, and collaboration skills
- Detail-oriented with the ability to manage multiple campaigns simultaneously
- Experience in B2B or B2C marketing environments is a plus
What We Offer:
- Competitive salary and performance-based incentives
- Flexible hybrid/remote working arrangements
- Opportunities to manage high-impact marketing automation campaigns
- Professional development and continuous learning support
- Collaborative and innovative team culture
How to Apply:
- Submit your resume and a brief cover letter through [Job Portal/LinkedIn Apply].
