Key Responsibilities
- Plan & Execute Strategy - Develop and implement XHS marketing campaigns aligned with business goals.
- Content Creation - Produce engaging posts (text, images, videos) tailored for Chinese-speaking audiences.
- Community Engagement - Grow followers, manage comments/messages, and build brand presence on XHS.
- KOL/Influencer Marketing - Identify, collaborate, and manage partnerships with relevant KOLs/KOCs.
- Advertising & Campaigns - Run and optimize paid ads, seasonal promotions, and product launches.
- Analytics & Reporting - Track performance, analyze results, and recommend improvements.
- Cross-Platform Alignment - Coordinate with TikTok, Instagram, WhatsApp, and sales teams for integrated marketing.
- Compliance - Ensure content meets XHS guidelines and stays aligned with brand reputation.
Requirements / Qualifications
- Proven experience in XHS () marketing, content creation, or community management.
- Strong understanding of Chinese social media culture, trends, and consumer behavior.
- Excellent writing and communication skills in Mandarin and English.
- Creative mindset with the ability to produce engaging content.
- Analytical skills to track, interpret, and optimize performance data.
- Familiarity with influencer/KOL marketing.
