About Air Liquide Industrial Services Private Limited
As a world leader in gases, technologies and services for Industry and Health, Air Liquide is present in 59 countries with approximately 65,000 employees and serves more than 4.3 million customers and patients. Oxygen, nitrogen and hydrogen have been at the core of the company's activities since its creation in 1902. Air Liquide's ambition is to be the leader in its industry, delivering long-term performance and acting responsibly.
Summary:
Market Analyst, Intelligence & Digital Growth Manager is a pivotal role responsible for driving business expansion across the region. This role bridges the gap between deep market analytics and actionable digital and non-digital marketing strategies focusing on leveraging competitive intelligence, macroeconomic indicators, and AI tools to develop and execute effective market campaigns, generate quality leads, and establish a dominant brand presence in the industrial gases market.
Responsibilities:
Market Intelligence & Strategic Planning
- Analyze market trends, macroeconomic indicators, market forecast and internal sales performance to support sales variance review, CPR market-related updates, market roadmap update, on-demand commercial strategies, market study, basin densification requests.
- Maintain and drive the utilization of a competitive intelligence Business Intelligence (BI) platform to track industry forces, competitor activities, and substitute products.
- Prepare EAP market intel reports and the Annual Market Share Survey for distribution to stakeholders at the Group, Cluster, and Local levels.
Lead Generation & Demand Capture
- Deploy and manage an EAP standardized process for lead generation.
- Keep in close contact with other cluster counterparts to exchange ways to continuously improve existing lead generation methods with effective use of AI generative tool.
- Conduct routine lead generation activities to capture new investments announcement and communicate to local entities timely.
- Lead and manage leads generation campaigns and request from local teams and partner with respective market managers for final delivery.
- Evaluate and manage 3rd party data providers and creative agencies to ensure high-quality lead pipelines and marketing collateral.
Digital Marketing & Brand Management
- Develop and implement a comprehensive digital marketing strategy across the customer buying lifecycle (awareness, interest, evaluation, conversion, loyalty).
- Oversee digital content creation via 3rd party support and lead user acquisition campaigns to boost brand awareness and engagement.
- Plan and execute digital marketing efforts across paid and owned channels, maximizing ROI through SEO, SEM, EDMs, and AEO (Answer Engine Optimization).
Performance Management & Innovation
- Establish performance metrics to track campaign success rates, operational efficiency, and overall market share growth.
- Lead the use of AI tools and Answering Engine Optimization (AEO) methodologies to improve work efficiency in market intelligence gathering and lead generation workflows.
Requirements:
- Bachelor's degree in Business, Economics, or Data Science, ideally supplemented by professional certifications in competitive intelligence or data analysis.
- At least 5 years of experience in competitive intelligence or market research, with a specific track record of developing effective product marketing strategies.
- Demonstrated experience in team management and cross-functional leadership, bolstered by a background in Sales or Marketing to drive organizational alignment.
- Possesses an in-depth understanding of the relevant marketplace with the technical ability to analyze complex data sets and accurately predict emerging market trends.
- Combines innovative problem-solving skills with strong interpersonal abilities to manage customer relationships and communicate insights effectively to stakeholders.
..We thank you for your interest in Air Liquide. Interested applicants are encouraged to send in a detailed resume, including reasons for leaving for past employment. Please be informed that only shortlisted candidates would be notified...
