About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.
Our mission is to build the digital infrastructure for the global experience economy empowering merchants to share their passions and travelers to discover the heartbeat of each destination.
We operate a mobile-first, curated platform featuring diverse experiences across global destinations.
Do you share our belief in the wonders of travel Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!
As the
Senior Manager of Performance Marketing, you aren't just managing keywords; you are the strategic architect of Klook's global growth for our two most dynamic verticals. You will bridge the gap between complex MarTech automation and commercial business goals, leading a high-performing team to dominate the global SEM landscape.
What You'll Do (Main Accountabilities)
- Strategic Leadership & Execution: Define the North Star for the Hotel and Car Rental SEM/PMax strategy globally. You'll own the P&L mindset for these channels, and lead the team in execution, providing the technical framework and balancing aggressive growth with efficiency.
- Executive Reporting & Insights: Own the performance narrative for senior leadership. You will lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating complex channel data into clear, actionable business insights and growth forecasts.
- Cross-Functional Influence: Serve as the primary performance partner for Product, Tech and Supply teams. You'll translate marketing needs into product roadmaps and ensure supply inventory is accurately reflected in our ads.
- MarTech & Automation: Drive scalability and accuracy through the evolution of our automation tools and AI usage. You will work closely with R&D, Data Science to ensure our tech-stack is a competitive advantage.
- Operational Excellence: Lead by example. While you won't be in the accounts daily, you are responsible for the technical bar of the team. You will lead deep-dive audits, provide troubleshooting guidance on complex issues, and personally train junior specialists in advanced SEM tactics. Ultimately, providing the final line of defense for account health and technical accuracy.
- External Partnerships: Act as the primary point of contact for Google and other major partners, ensuring Klook is first-in-line for Alpha/Beta features.
- People Leadership: Mentor and grow a small team of specialists, fostering a culture of rigorous testing, data curiosity, and high performance.
What You'll Need (Capabilities)
- Bachelor's degree in a quantitative or business related field such as Mathematics, Business Analytics or any other related disciplines.
- 6-8+ years of working experience in Search Marketing (SEM).
- Prior experience in mentoring or managing small teams/individuals.
- Possess a strong commercial mindset and business acumen which allows you to articulate how channel performance translates to company growth.
- Highly analytical, intellectually curious, data-driven, and possesses an open-minded approach to problem-solving.
- Excellent command of the English language (written and verbal). Mandarin is a significant plus.
- SQL, programming experience a plus.
