Manager/ Senior Manager (Membership), Youth

Manager/ Senior Manager (Membership), Youth

Role Purpose:

Drive sustainable membership growth by building an active membership base through targeted recruitment, relationship management, lifecycle engagement, and data-driven interventions across the membership journey.

Responsibilities:

Membership Strategy & Growth

• Develop and execute membership strategies across acquisition, conversion, engagement, retention, and advocacy.
• Translate strategic priorities into measurable programmes and outcomes that support membership growth.
• Support the continuous evolution of NTUC Youth's membership strategy and customer value proposition.

Member Relationship Management

• Design and optimise member journeys to strengthen activation, participation, utilisation, and loyalty.
• Develop segment-led engagement strategies that deepen member relationships and increase active membership.
• Drive initiatives that enhance member value, satisfaction, and long-term retention.

Analytics, CRM & Capability Development

• Drive membership analytics, segmentation, and performance monitoring to support decision-making.
• Translate member insights into targeted interventions and continuous improvements.
• Strengthen membership systems, data management, and reporting capabilities to enable effective member engagement.

Project & Stakeholder Leadership

• Lead strategic membership projects from planning through execution, ensuring quality delivery and impact.
• Partner cross-functionally to integrate membership objectives across NTUC Youth initiatives and member touchpoints.
• Mentor team members and foster a culture of innovation, accountability, and continuous improvement.

Requirements

• At least 5 years of proven experience in membership, CRM, loyalty, customer engagement, community building, or related fields.
• Strong understanding of customer lifecycle management, engagement, and retention strategies.
• Proven ability to lead projects and stakeholders in a fast-paced environment.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strategic thinker with strong execution capabilities.
• Passionate about youth engagement and building meaningful member relationships.
• Experience leading or mentoring teams will be advantageous.
• Willing to support occasional evening or weekend engagements when required.

If you're ready to step up, lead from the front, and help shape the future of youth membership, this is the role for you. You'll play a critical part in building something impactful and in lifting others as you grow.

We regret to inform that only shortlisted candidates will be contacted.