Ready to make your next big professional move Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
As
Manager, Digital Strategy & Media – China, you will lead digital acceleration for
Burger King, Popeyes, and Tim Hortons across China, driving sales growth and brand equity through best-in-class media strategy and execution. This role focuses on integrating brand media with ecommerce media in a cohesive performance framework that enhances both brand presence and commercial performance.
You will act as RBI's central media lead in China—partnering with brand and franchise teams, managing key platforms and agencies, and shaping how each brand leverages data to win with Chinese consumers.
This role is based out of China -Shanghai.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.
Key Responsibilties
Media Leadership and In-House Planning Lead
- Lead media strategy and planning across all brands, ensuring alignment with commercial priorities and in-market realities.
- Build and execute data-driven media frameworks that maximize reach, ROI, and creative impact
- Lead Ecommerce driven sales campaigns with focus on integrated media planning.
- Oversee agency performance, partner relationships, and platform innovation to ensure best-in-class media execution.
- Establish performance benchmarks and measurement systems to link working media to sales outcomes.
Cross-Functional Collaboration and Capability Building
- Partner with brand, technology, and analytics teams to embed digital thinking across all growth levers.
- Drive knowledge transfer and upskilling to elevate digital and media capability within local and franchise teams.
- Act as a strategic liaison with global and regional counterparts to share insights and drive alignment.
Experience
Qualifications and Experience
- 8+ years in media, digital strategy, and integrated marketing roles, with deep exposure to China's digital and media ecosystem.
- Proven success managing large-scale media investments and data-driven marketing initiatives across multiple brands or markets.
- Proven experience in tactical execution as media planner weaving the strategic direction into successful tactical plans
- Experience in Ecommerce sales platforms such as Dianping & Douyin from a sales-driven perspective
- Preferred industries of quick-service restaurant, retail, or consumer industries.
Skills And Competencies
- Expert understanding of digital and traditional media channels, measurement, and optimization.
- Strategic, data-literate thinker with strong business judgment.
- Skilled stakeholder manager and communicator, comfortable operating across local and global teams.
- Deep familiarity with China's consumer platforms, data practices, and emerging digital trends.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
