Overview
Job Description
FairPrice Group is seeking a strategic, dynamic and results-oriented Retail Media Business Development Lead to develop and manage key partnerships within the Retail Media ecosystem, especially with media agencies with a strong focus on driving revenue growth and expanding our client base. The ideal candidate will be responsible for identifying, negotiating, and nurturing partnerships that enhance our Retail Media offerings, attract new clients, and drive business growth. This role requires a deep understanding of the Retail Media landscape, media agency dynamics, strong negotiation skills, and the ability to collaborate effectively with internal and external stakeholders.
Partnership Development and Management
- Research and identify potential partners, including media agencies, data vendors, other retailer media networks, and technology providers to enhance the company's retail media capabilities
- Develop and execute partnership strategies that align with overall business objectives and drive revenue growth
- Lead negotiations for partnership agreements, ensuring favourable terms that benefit both FairPrice Group and our partners
- Build and maintain strong relationships with key partners, acting as the primary point of contact and ensuring long-term collaboration and mutual success
- Establish KPIs to measure success of partnerships, regularly reporting on performance and making data-driven recommendations for improvement
Revenue Growth and Client Acquisition
- Leverage partnerships to drive significant revenue growth by securing new business opportunities, particularly from brand marketing teams and non-endemic advertisers
- Collaborate with partners including media agencies, resellers and AdTech platforms to identify opportunities for selling FairPrice Group Retail Media solutions to their client portfolios
Cross-Functional Collaboration
- Collaborate with internal teams, including Sales, Ad Operations, Product and Solutions to ensure seamless execution of partnership strategies and initiatives
- Work closely with Ad Operations to support partner-driven campaigns, ensuring they are executed effectively and delivering the expected results
- Provide insights and feedback to the Product and Solutions development team based on partner needs and market insights, helping to drive innovation and improve our Retail Media offerings
Job Requirements
- Minimum of 7 years experience in business development, partnerships or strategic alliances within the digital advertising or retail media industry
- Past experience with media agencies with strong existing relationships in the industry
- Deep knowledge of the media landscape and media agency dynamics
- Proven track record in driving revenue growth through partnerships and negotiating complex agreements with partners including media agencies
- Strong relationship-building skills with a track record of managing and growing long-term strategic partnerships
- Excellent verbal and written communication skills with the ability to present ideas and influence stakeholders at all levels
- Familiarity with programmatic advertising and ad management tools
