Star Alliance is the world's largest airline alliance.
Established in 1997 as the first truly global airline alliance, Star Alliance was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Today, guided by a vision for a world effortlessly connected, Star Alliance enriches customer journeys and reinforces loyalty by creating tailored solutions that empower member airlines beyond their individual capabilities. The Star Alliance office in Singapore coordinates the global activities of the Alliance, including managing joint projects on behalf of its 26 Members.
Based in Singapore, the Lead, Corporate Planning & Development reports directly to the Senior Director, Corporate Planning & Development, in the Corporate Strategy Business Unit.
This role focuses on Sales Products & Channels and serves as a cross-functional strategic operator, supporting the development and execution of alliance-wide priorities across four key areas: commercial and sales product oversight, digital and channel initiatives, strategic planning and governance, and cross-functional programme coordination.
This is not a narrow product coordination role. The successful candidate will help frame complex issues clearly, align diverse stakeholders, connect strategy to execution, and turn multi-party complexity into decision-ready outputs, operating across member airlines, internal teams, senior governance forums, and external partners.
Job Description
- Sales Products Performance & Reporting: Own performance tracking and governance for Alliance fare products, principally Round-the-World and Circle Pacific. Monitor sales revenue against annual targets, prepare action-oriented reporting for leadership and member forums, and identify trends, risks, and opportunities early. Coordinate fare-rule, pricing, and filing updates with member airlines, fare filing vendors, and booking engine partners, ensuring timely and accurate ATPCO submissions.
- Sales Product Strategy & Improvement: Lead the strategic review and continuous improvement of Alliance fare products in consultation with member airlines, including fare conditions, pricing structures, product positioning, lifecycle decisions, and commercial partnership opportunities. Drive improvements to sales product tools, governance workflows, and release cycles, while managing associated legal, commercial, and governance review processes.
- Digital & Channel Initiatives: Lead cross-functional website, mobile app, and channel-related initiatives from strategic alignment through delivery, including UI/UX briefs, sprint coordination, stakeholder sign-off, go-live activities, and post-launch backlog management. Monitor customer feedback and digital KPIs, including traffic, conversion rates, app downloads, and engagement metrics, translating insights into prioritised improvements. Support decision-making on future digital channel capabilities, including mobile app strategy, AI-enabled features, and translation tools.
- Member Working Groups & Governance: Facilitate and chair the Fares & Discount Expert Community (FDEC) and related member working groups, including both in-person and virtual meetings. Coordinate blind voting processes, consolidate member feedback, track decisions and follow-through, and maintain relevant Alliance Standards documentation.
- Strategic Planning & Corporate Governance: Support the annual refresh of the Star Alliance 5-Year Plan, including interline vs. online analysis, competitor benchmarking, strategic theme development, Business Plan Objectives shaping, KPI definition, business case development, and budget consolidation. Prepare structured materials for Strategy Teams, Sub-Committees, governance forums, and support Alliance-wide studies such as accessibility assessments or feasibility reviews as required.
- Stakeholder Engagement & Decision Support: Build effective working relationships across member airlines, internal teams, senior stakeholders, vendors, and external partners. Translate complex commercial, technical, legal, or operational issues into concise, decision-oriented materials for committee and management audiences. Align parties with differing priorities, influence outcomes without formal authority, and contribute to continuous improvement of CPD governance practices and ways of working.
- Programme & Integration Coordination: Support member airline onboarding, exit, and integration workstreams across sales products, digital channels, legal, operational, and customer-impact areas. Coordinate multilateral agreements, fare filings, website and API updates, customer communications, and related dependencies. Track milestones, risks, decisions, and stakeholder actions across complex multi-party programmes involving member airlines, vendors, and internal teams.
Your Profile:
- Bachelor's degree in marketing, Business, Marketing, Engineering, or related field; MBA preferred.
- Proven experience (5–6 years) in one or more relevant areas, such as airline sales, commercial product governance, corporate or strategic planning, alliance or airline planning, digital product/channel management, website or mobile app development, digital marketing, or programme management in a complex, multi-stakeholder environment, with exposure to sales, acquisition, engagement, or performance improvement.Strong proficiency in web analytics tools (e.g., Google Analytics),
- Demonstrated ability to prepare structured, senior-ready materials for management committees and board-level governance forums, including business cases, BPO frameworks, and strategic analyses.
- Experience facilitating and coordinating member or cross-organisational working groups, with the ability to manage diverse stakeholder interests and drive decisions to closure.
- Familiarity with airline fare products, ATPCO filing processes, and global distribution systems is a strong advantage.
- Hands-on experience managing digital projects, including website revamps, UI/UX workstreams, or product backlogs with working knowledge of web analytics platforms such as Google Analytics.
- Strong analytical and structuring skills; able to consolidate complex inputs into clear recommendations and connect strategic priorities to practical execution.
- Ability to communicate with impact, expresses ideas clearly and credibly, influences and negotiates outcomes, and adapts communication style for both technical teams and senior leadership.
- Excellent collaboration, project management, and stakeholder management skills; comfortable managing competing priorities across multiple workstreams simultaneously.
What We Offer
- Full-time position based in our Singapore office
- Competitive salary including variable compensation
- Permanent contract
- Comprehensive medical and dental benefits
- Flight benefits
