Key Responsibilities:
Brand Strategy & Positioning
- Support the development and evolution of long-term brand positioning, architecture, and strategic growth direction across the portfolio
- Help define and ensure alignment of visual identity, brand narratives, messaging tones, and communication materials across product categories, channels, and touchpoints
- Support a stronger consumer-centric approach across branding, innovation, communications, and business decision-making
Marketing Communications & Consumer Engagement
- Develop and coordinate marketing initiatives to improve brand awareness, product visibility and consumer engagement
- Support the planning and direction of campaigns, launches, and brand initiatives with clear communication objectives and measurable outcomes
- Work with internal and external creative partners on content development, campaigns and POSM materials
- Identify opportunities for meaningful consumer engagement through content, partnerships, activations, PR, and influencer collaborations where relevant
Portfolio Development & Innovation
- Identify whitespace opportunities and future growth areas within the portfolio
- Support portfolio growth, innovation, and category expansion initiatives through consumer and market-driven insights
- Contribute to product storytelling, launch positioning, and communication development for new products and evolving categories
- Cross-Functional Collaboration
- Work closely with Commercial, Trade Marketing, Sales, Operations, and external partners to align brand strategy with commercial execution
- Support stronger marketing frameworks and collaborative ways of working across the organization
- Act as a strategic bridge between brand direction, consumer understanding, and business priorities
What We're Looking For:
We are looking for a marketer who combines strong brand fundamentals with strategic curiosity and consumer-centric thinking.
- Comfortable working on brands evolving beyond their original categories
- Good understanding of brand-building dynamics
- Experience in brand stretch, repositioning, consumer transitions, and portfolio evolution
- Strong understanding of FMCG brand management, ideally within food & beverage, wellness, lifestyle, or retail categories
- Able to balance strategic thinking with practical execution and commercial realities
- Entrepreneurial, adaptable, collaborative, and comfortable operating within evolving business environments
- Familiarity with digital marketing & social media platforms
- 5–8 years of experience in FMCG marketing, brand management, or strategic communications
- Proactive, resourceful, and comfortable working in a fast-paced environment.
