Work location: Aljunied
Working hours: Monday to Friday, 8.30am - 6pm
Duration: 15 May to 14 Jan
Key Responsibilities
1. Digital Campaign Management
- Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
- Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
- Support the development of targeted campaign strategies for different markets
2. Creative Design & Content Development
- Develop and localize content for international audiences across key social media platforms
- Apply knowledge of social media platforms (e.g. WeChat) to ensure relevance and effectiveness
- Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
- Manage the development of creative assets, working with internal or external designers where required
- Ensure all creative outputs are aligned with brand guidelines and campaign objectives
3. Marketing Insights & Reporting
- Provide regular reporting on campaign performance, insights, and recommendations
- Analyse user behaviour and engagement trends to refine targeting and messaging
- Stay up to date with digital marketing trends across global and overseas platforms
Requirements
- Bachelor Degree in any relevant discipline
- Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok
- Experience in international marketing or student recruitment is highly desirable
- Good understanding of social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems
- Basic design skills (e.g. Adobe Creative Suite, Canva or similar tools) are highly advantageous, with the ability to create or adapt campaign assets
Jessica Nguyen Huynh Thanh Truc
CEI Reg. No. R23113787
EA License No. 99C4599
We regret that only shortlisted candidates will be notified.
