Own and drive in-depth market research, competitive analysis, and feasibility studies for potential new countries and regions, presenting clear strategic recommendations to leadership.
Define and lead the development of data-driven market entry strategies, GTM plans, and prioritization frameworks for international expansion. Own and continuously improve core documentation and processes for expansion efforts, including Pre-Market Entry analyses and the International Expansion Playbook.
Lead the identification, vetting, and initial engagement strategy for key local ecosystem partners (e.g., banking, regulatory, legal) crucial for market entry.
Spearhead complex, cross-functional projects with senior stakeholders across Product, Legal, Compliance, Finance, and Operations to ensure operational readiness and successful launches in new markets.
Oversee and potentially support the initial hiring and onboarding strategy for local teams in new geographies.
Serve as a key internal expert on international market trends (fintech, payments, crypto regulation), providing insights to inform strategic decisions.
Design and champion scalable business processes and operational systems optimised for global markets.
