Scope of role:
The Account Management Community is at the very heart of the business and critical to its market perception and business health. This community is therefore tasked with creating a recognized market-leading position in implementational / executional management and client servicing
Reporting Structure:
- You report to the Account Director / Business Director
- You are expected to manage your team (Executives / Junior Planners) as well as any specialist delivery services that are being deployed in your business.
The role encompasses:
- Involvement in the media strategy development process.
- The effective translation of the media strategy / property into detailed plans.
- Identification and management of creative / innovative media initiatives that are born out of the strategic media direction.
- Management of the implementation of plans throughout their delivery.
- Key Client liaison.
Key Responsibilities:
1) Strategic Planning
- Work with Account lead to spearhead key planning initiatives such as annual planning, and business reviews.
- Involved in crafting integrated media plan for key campaign windows/clients
- Oversee day to day media planning response outputs from the team (junior planners/media execs)
- Ability to provide strategic POV on media updates & actionable recommendations to clients
- Support on organizing workshops for clients depending on requirements (eg: media updates, digital acceleration workshops, creative best practices etc)
- Working closely with the Account Director in your team to ensure smooth and relevant translation from strategy to plan.
- Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
- Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required.
2) Management of team's implementation excellence & client relationship management
- Day to day management and ownership of implementation process.
- Ensure brief is delivered / brought to plan, within appropriate criteria budget, target
- Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
- Collation and reporting of competitive data (when relevant).
- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
- Post campaign reporting that quantifies the value of the media strategy.
3) Development and Guidance of Team
- Effectively manage & nurture junior exec/planners to drive effective outcomes as a team
- Ensure that any work that leaves the agency is of the highest standard
- Clear delegation and clarity when it comes to all basic tasks
- Be part of producing ideas that inspire, motivate, engage and create commercial action
- Be part of producing award-winning work
4) Integration
- Think like a solutions provider
- Ensure you encourage the use of other agency services/products
Experience required:
- Tertiary qualified, 4-5 years of industry experience strong media planning experience
- Strong understanding of media fundamentals & integrated planning capabilities.
- Strong understanding of offline landscape & planning capabilities
- Strong client facing communication & presentation skills
Attributes:
- Passionate, with strong opinions about communications
- An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies
- Ability to build strong relations with colleagues, clients, network partners and external agencies
- Ability to guide and manage junior members to deliver on strategic media response
- Can demonstrate good organizational skills and attention to detail
- Can multitask and change priorities rapidly and is effective under pressure.
