Head of Sales

About Us

At TRULY ENAMOURED, we believe every bride deserves an extraordinary experience.

We are Singapore's leading luxury bridal boutique, representing many of the world's most prestigious bridal designers. Every consultation is highly personalized, emotionally meaningful, and built around exceptional service.

As we continue our journey to become Asia's leading luxury bridal retailer, we are looking for an exceptional Sales Manager who is passionate about developing people, building high-performing sales teams and creating a sales culture of excellence.

This role is not for someone who simply manages sales.

This role is for someone who can build a sales organisation that consistently delivers outstanding client experiences and commercial results.

The Opportunity

Our vision is to grow to a renown luxury brand in the region over the next five years.

To achieve this, we are looking for a Sales Manager who can eventually build a sales organisation that performs consistently.

You will be responsible for leading, coaching and developing our sales team, building scalable sales systems, driving commercial performance and creating a culture of continuous improvement.

Your success will be measured not only by revenue growth, but by how well you develop people, improve consistency and build a repeatable sales engine.

Your Mission

To build the highest-performing luxury bridal sales team in Singapore by:

• Developing exceptional sales professionals
• Creating world-class client experiences
• Increasing revenue and profitability
• Building scalable sales systems
• Using data to improve performance
• Reducing founder dependency over time

Key Responsibilities

1. Sales Leadership & Revenue Growth

Own the overall commercial performance of the boutique.

Responsibilities include:

• Deliver monthly, quarterly and annual revenue targets
• Improve sales conversion rate across the team
• Increase average transaction value
• Improve package mix and designer mix
• Drive referral and repeat business
• Improve overall profitability

You will own weekly sales forecasting and pipeline management to ensure revenue targets are consistently achieved.

2. Sales Coaching & Performance Development

Your primary responsibility is developing people.

3. Build & Maintain the Sales Playbook

Create a consistent sales methodology across the business.

The goal is for every stylist to deliver a consistently exceptional client experience.

4. Performance Management

Establish a high-performance culture built on accountability.

You will:

• Track individual KPIs
• Conduct weekly scorecard reviews
• Run monthly performance reviews
• Manage probation reviews
• Address underperformance
• Recognise and reward excellence
• Build career progression plans

5. Recruitment & Talent Development

Build a team capable of supporting regional growth.

You will build a strong internal talent pipeline for future expansion.

6. Training Academy

Develop and continuously improve our internal Sales Academy.

Responsible for:

• New hire onboarding
• Product knowledge
• Luxury service standards
• Sales psychology
• Discovery framework
• Body proportion styling
• Closing techniques
• CRM training
• Practical coaching
• Sales certification

Every stylist should graduate through a structured learning journey.

7. Commercial Analytics & Forecasting

Manage the business through data rather than intuition.

Use insights to recommend improvements and drive commercial decisions.

8. Client Experience Excellence

Maintain the highest luxury service standards.

9. Cross Functional Leadership

Work closely with:

• Boutique Manager
• Client Success Team
• Operations Team
• Marketing Team
• Finance
• General Manager

to ensure seamless client journeys from enquiry through gown return.

You will proactively identify process improvements that reduce friction, increase efficiency and improve profitability.

10. Build a Scalable Sales Organisation

As the company grows, your responsibility is to reduce founder dependency.

Key Performance Indicators (KPIs)

1. Revenue

2. Sales Effectiveness

3. Client Experience

4. Team Development

5. Operational Excellence

Who You Are

You are more than an exceptional salesperson.

You are a coach, mentor, strategist and builder.

You enjoy helping others succeed even more than closing your own deals.

You believe sales excellence comes from systems, coaching, discipline and continuous improvement.

You are commercially driven, analytical and obsessed with delivering extraordinary client experiences.

Qualifications

Experience

• 7–10 years of luxury retail, premium hospitality or high-ticket consultative sales experience
• At least 3–5 years leading high-performing sales teams
• Proven track record of consistently exceeding commercial targets
• Experience building sales systems, SOPs and coaching frameworks
• Experience recruiting, developing and retaining top sales talent
• Strong understanding of CRM systems and sales reporting

Experience in bridal or luxury fashion is advantageous but not essential.