Growth Marketing Specialist

About the Role

We are looking for an experienced Growth Marketing Specialist to support our continued growth across international markets.

This role will focus on identifying and developing scalable growth opportunities across digital acquisition, customer lifecycle, conversion optimisation and marketing analytics.

Working closely with multiple marketing and business functions, you will use data and experimentation to improve customer acquisition efficiency, strengthen conversion performance and support sustainable long-term growth.

Key Responsibilities:

• Execute growth marketing initiatives across multiple markets and customer segments to support customer acquisition, engagement, conversion and retention.
• Manage, monitor and optimise digital marketing campaigns across key paid and performance channels.
• Support campaign planning, setup, targeting, creative testing and ongoing optimisation across platforms such as Google, Meta and TikTok.
• Analyse campaign, channel and customer performance to identify optimisation opportunities and improve marketing efficiency.
• Conduct structured testing across audiences, creatives, messaging, channels and landing pages to improve conversion and campaign performance.
• Work closely with CRM, Product, Data, Creative and regional teams to support growth initiatives across the customer journey.
• Support customer lifecycle, remarketing and re-engagement campaigns to improve retention and long-term customer value.
• Monitor key growth and marketing metrics, prepare performance reports and translate data into actionable recommendations.
• Support marketing budget tracking and allocation by monitoring campaign performance and identifying opportunities to improve ROI.
• Research and evaluate emerging digital channels, platforms and growth opportunities.
• Coordinate with internal stakeholders, agencies and external partners to ensure campaigns are delivered effectively and on schedule.
• Contribute to the development and documentation of growth marketing processes, learnings and best practices.

Requirements:

• 3–5 years of experience in Growth Marketing, Performance Marketing, Digital Marketing or User Acquisition.
• Hands-on experience managing and optimising paid digital campaigns.
• Working knowledge of major digital advertising platforms such as Google, Meta and TikTok.
• Good understanding of customer acquisition, conversion funnels, retention and lifecycle marketing.
• Experience with marketing analytics, campaign measurement and performance reporting.
• Comfortable working with data to identify trends, evaluate campaign performance and recommend optimisations.
• Understanding of key performance metrics such as CAC, CPA, ROAS, conversion rate and customer lifetime value.
• Experience working across multiple markets or regions is an advantage.