Growth Marketing Specialist, Paid Media - Regional Brand & Growth Marketing

About The Team

We're looking for a hands-on growth marketer to plan, launch, and improve paid campaigns for our AI product Migoo.ai, Sea's proprietary multi-agent generative AI companion.

You'll own the day-to-day work across paid acquisition, from turning growth goals into campaign plans to getting ads live, reading the results, and deciding what to test next.

We move quickly. You'll work closely with the creative, product, and analytics teams to turn customer and campaign insights into better ads and faster learning. You'll also explore how AI can improve the way we run campaigns, helping the team move faster without losing quality or control.

You'll support affiliate advertising and operations as a secondary part of the role, helping us test and grow partner-led acquisition.

Job Description

• Plan and run paid campaigns to achieve business outcomes. Build, launch, monitor, and optimize campaigns across relevant platforms, such as Meta, TikTok, Google, and other channels that fit the audience and product
• Coordinate campaign setup, audiences, budgets, placements, copy, creative, links, and tracking so approved ads can go live with minimal delay. Track performance against acquisition and efficiency goals. Look beyond platform metrics to understand downstream user quality and value
• Run structured A/B testing experiments. Test creative concepts, audiences, offers, landing pages, and campaign settings. Set clear hypotheses, document results, and use learnings to guide the next round
• Use AI in the operating workflow. Apply AI tools to speed up tasks such as research, ideation, copy variations, creative analysis, reporting, and workflow automation. Develop repeatable ways of working and check outputs before they influence campaign decisions
• Keep campaign operations reliable. Maintain accurate campaign naming, budgets, links, tracking, and performance records. Flag delivery or measurement issues early and follow through on fixes
• Partner with cross-functional teams across product, creative, analytics, and other growth teammates to connect campaign performance with product insights and business priorities
• Support cross channels on growth. Help identify and test affiliate or creator opportunities, coordinate campaign materials and tracking, monitor results, and support partner communications and routine operations
  
  

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or other quantitative discipline; A master degree is advantageous but not required
• At least 2 years experience in growth, performance, or paid media marketing, with direct involvement in setting up and managing campaigns
• Familiarity with major paid platforms such as Meta Ads, TikTok Ads, or Google Ads cross types of campaigns
• Strong execution habits: you can manage details, respond quickly to changing priorities, and keep multiple campaigns moving
• Comfortable working with numbers and making data-driven analytical decisions from campaign data
• Good creative judgment and an interest in understanding why particular messages, hooks, and formats work
• Hands-on use of AI tools in marketing or a clear interest in building AI-assisted workflows
• Clear communication and reliable follow-through when working with internal teams and external partners