- Own group-wide marketing impact across games, IP, and corporate brand
- Shape growth, launches, and market reputation at a listed entertainment group
About Our Client
Our client is a publicly listed entertainment group with a growing presence across Asia, operating at the intersection of game distribution, publishing, and IP commercialisation. Through a portfolio of established regional subsidiaries, the Group partners with leading developers, platforms, and retailers to bring premium interactive entertainment to market.
As the organisation expands its publishing slate and regional footprint, it is investing in a unified, data-led marketing capability to strengthen performance, brand leadership, and long-term value creation.
Job Description
- Define and lead a cohesive Group-level marketing vision aligned with commercial and growth objectives
- Build scalable digital and performance marketing capabilities across multiple markets and channels
- Drive go-to-market strategy for major game titles and IP launches, from planning to post-launch optimisation
- Strengthen corporate brand positioning, Public Relations strategy, and external communications at Group level
- Partner closely with publishing, sales, and commercial teams to enable revenue growth and demand generation
- Establish marketing governance, performance tracking, and ROI discipline across subsidiaries
- Lead agency ecosystems and internal stakeholders across regions
The Successful Applicant
- Bachelor's degree in Marketing, Business, Communications, or a related discipline
- 12+ years of marketing leadership within gaming, entertainment, or consumer technology
- Demonstrated success in scaling digital and performance marketing with clear commercial outcomes
- Strong exposure operating across multiple markets and managing complex stakeholder environments
- Proven leadership capability in building high-performing teams and partner ecosystems
- Strategic thinker with hands-on execution strength and strong executive presence
What's on Offer
You will step into a highly visible leadership role with direct influence on group strategy, brand, and growth outcomes. The organisation offers the opportunity to shape a newly unified marketing function, work closely with the leadership team, and drive impact across markets. In addition to a competitive executive compensation package, the role provides long-term career progression, exposure to listed‑company operations, and the chance to work at the forefront of the gaming and entertainment industry.
Contact
Quote job ref: JN-042026-6994251
