Job Description
Responsibilities
About the Team
The Employer Branding team is a cross-disciplinary group of strategists, designers, and producers shaping how ByteDance is experienced by talent globally. Working at the intersection of strategy, content, and recruitment marketing, the team defines employer branding directions aligned with hiring priorities, partners with HR and recruitment on targeted campaigns, and collaborates with business units to tailor approaches for different roles, markets, and talent segments.
Position Overview
We are seeking an experienced and driven Brand Designer to develop employer branding content across the team. This role owns end-to-end design, from concept through execution and iteration, ensuring all outputs align with employer branding strategy and hiring priorities.
As both a craft expert and creative partner, you will translate ideas into strong visual systems and assets, collaborate closely with strategists and producers, and maintain a high bar for quality while delivering efficiently and with impact.
Responsibilities
1. Lead visual design for employer branding initiatives, translating company culture into engaging external-facing content.
2. Design across key touchpoints including social media, employer branding platforms, and offline events.
3. Develop cohesive creative assets for campaigns, ensuring consistency across channels and formats.
4. Contribute to the design and continuous iteration of employer branding digital experiences, applying UX thinking to improve candidate journey, clarity, and content effectiveness.
5. Own projects end-to-end from concept to execution, collaborating with cross-functional teams and external vendors to ensure timely delivery.
Qualifications
Minimum Qualifications
1. Diploma or Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
2. 5+ years of experience in visual or brand design, with exposure to external-facing content such as social media, campaigns, or brand communications.
3. Strong visual sensibility with an understanding of design trends, layouts, and content storytelling for digital platforms.
4. Strong portfolio demonstrating high-quality visual design and ability to translate ideas into engaging content.
5. Strong collaboration skills, with the ability to manage multiple projects in a fast-paced environment.
Preferred Qualifications
1. Proficiency in Adobe Creative Suite and Figma; motion or video editing skills are a plus
2. Familiarity with UI/UX principles and experience designing for digital interfaces is a strong plus, with an understanding of user-centric content design.
3. Detail-oriented, adaptable, and able to manage multiple priorities effectively.
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
