JOB DESCRIPTION
JOB TITLE : Go-To-Market Manager
REPORTS TO : Deputy CEO
EXPECTED SALARY: 4000 - 6000SGD
JOB OVERVIEW:
The Go-To-Market Manager is pivotal in driving the market introduction of new products and services. This role demands a strategic mind capable of research, meticulous project planning, and adept at fostering cross-functional collaboration. The incumbent will be instrumental in tracking launch progress, ensuring all departments are aligned and executing against the go-to-market strategy. Overseeing sale pricing and ensuring competitive positioning in the market are also key components of this role.
RESPONSIBILITIES AND DUTIES:
- Conduct thorough market research to inform strategic planning for product launches.
- Develop and oversee detailed project plans, ensuring timely execution of go-to-market strategies.
- Develop positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and aggregating the needs of our customers.
- Facilitate cross-functional collaboration, acting as the linchpin between product marketing, sales, customer support, and other involved departments.
- Monitor and track progress against launch milestones, adjusting strategies as necessary to meet objectives.
- Oversee and adjust sale pricing to reflect market dynamics and product value proposition.
- Solve for needs across the martech and data stack, owning key marketing infrastructure projects, and building the business case for strategic investments in systems and toolingensuring that the right data is in the right hands at the right time to optimize media, creative, and website optimization, etc.
- Engage with stakeholders across the company to ensure buy-in and optimal resource allocation for launch activities.
- Collaborate closely with key teams such as product development, marketing, to facilitate effective customer success and end-user training programs.
- Work in tandem with sales teams to develop and refine pricing strategies that maximize revenue and market penetration.
KEY REQUIREMENTS:
- Proven experience in product marketing or go-to-market management, with a track record of successful product launches
- Strong understanding of the MarTech industry and have proven experience of working in the industry
- A collaborative leader who can ingest good ideas from wherever they originate, and quickly build trust and mutual respect
- Strong project management skills with an ability to manage cross-functional teams and ready to work on the ground with the team
- Excellent communication and stakeholder engagement abilities
- Strategic thinker with a strong business acumen and the ability to analyze market trends
- Experienced in pricing strategy and sales enablement
- Available for a full-time position
ADDED ADVANTAGE:
- Love the start-up/SME culture
- Passion for sunrise industries and innovation
- Proven experience in collaborating with multidisciplinary teams
- A strong understanding of the customer support ecosystem and sales cycle
- The agility to work in a dynamic environment and adapt to evolving business needs
- Able to roll his/her sleeves up and work on the ground with his/her team when needed
